Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

Coffee With An Expert Series: Agile Websites & Design with our UX Pro

This is the first edition of "Coffee With an Expert" focusing around Agile Websites & Design! Within these articles you will get a series...

Read More

B2B Marketing Is Hard [infographic]

We understand that B2B marketing and sales is difficult. The industry is changing, and buyers have more information than ever before. Learn...

Read More

Improve your Quality Score to Reduce CPC for Landing Pages

Learn how improving your Quality Score will naturally help reduce your cost per click. Optimizing your landing page will help not only with...

Read More

LinkedIn Content Tips: Which Is Better, a Like or a Share?

Should you like or share content on LinkedIn? Learn what makes these two social actions different and how they can help boost a LinkedIn...

Read More

Negative SEO: Can It Happen to You?

Believe it or not, your competitors may be employing tactics that can harm your web presence. Negative SEO is more common than you may...

Read More

B2B Lead Nurturing in 5 easy steps

Lead nurturing can help you progress your B2B leads through the sales process. Companies with lead-nurturing plans outsell their...

Read More

Lead Progression: Guide to Reigniting Stalled Leads

Having trouble moving leads to close? Here are 10 tips to improve your lead-progression efforts.

Read More

5 Content Marketing Trends for 2018

In 2018, if companies want to reach potential customers, they should embrace content marketing trends, such as advanced analytics, video,...

Read More

A Visual Guide to B2B Marketing Segmentation

Marketing is hard. It's harder when you're not doing good audience segmentation. Learn tips on persona targeting, ABM, and audience...

Read More

The Importance of Mobile SEO for B2B Tech Sites

Google rolled out mobile-first indexing earlier this year. Learn why Google has put an emphasis on mobile first and why you need to...

Read More

Building Your Brand Internationally

Kyle is TSL's Managing Director, Asia Pacific. In this article he discusses the cultural factors that lead to international brand failure.

Read More

Basic SEO Factors to Help Increase Organic Visibility

SEO is constantly changing, and keeping up with the changes is important if you want to be found in organic search results. The items...

Read More

Channel Marketing Strategy - Setting Channel Marketing Vision

Channel Marketing Strategy - Setting Channel Marketing Vision. Join TSL Marketing President David English & learn about great channel...

Read More

Channel Marketing Problems: White Space Fatigue

Start helping your channel marketing partners win business within new accounts. Find out why white space campaigns often fail and how you...

Read More

SEO: Basic On-Page Optimization Checklist

Looking for help with basic on-page SEO? We highlight some of the most important items to check off your list in order to rank in 2018.

Read More

Website Optimization - Where do I start?

Quick wins & tips for optimizing a web pages. Learn what to look for, what tools to use, & how Google understands your page in this...

Read More

Achieve Greater Than 20% Revenue Growth with Your Marketing Mix

Your marketing program investment mix is likely impacting your growth plans. Marketing mix gets right to the heart of awareness building,...

Read More

How to Brand Consistently in Omnichannel Marketing

Companies can brand across channels by choosing and distributing guidelines, defining a company voice, limiting channels, and planning a...

Read More

Tailoring Marketing Content to Your Audience

Companies can increase the personalization of their marketing efforts through personas, advanced analytics, customer segmentation, and...

Read More

Top 5 Tips to Building B2B Websites

Websites attract visitors and convert them into leads when they target an audience with user-friendly design, the right keywords, and...

Read More

Ben Franklin’s Secrets to Powerful Marketing

As an early publisher, Ben Franklin developed marketing techniques that we can learn from today, such as addressing pain points and being...

Read More

5 Ways to Marry Inbound and Outbound Marketing

Companies with winning marketing strategies marry inbound and outbound marketing efforts by combining quality content, human interaction,...

Read More

Technology Providers Should Market to Their Current Clients

Technology solutions providers should market to their current clients. Cross-selling increases total lifetime value and profitability....

Read More

Digital Marketing Best Practices: Preparing for Digital Advertising

Digital Marketing Best Practices: Search Engine Optimization. Learn about important digital marketing best practices by TSL Marketing's VP...

Read More

Agile Marketing: What It Is and How to Implement It

Learn how you can use agile marketing to identify potential opportunities, test those opportunities, and make changes based on real time...

Read More

Taken: Channel Marketing Style

We have the skills & resources to help you with your channel marketing efforts. Here are some videos that center on key aspects of channel...

Read More

How to Conduct a Marketing Content Inventory

Conducting a content inventory will show if your business is targeting all points and personas in the funnel and promoting every product.

Read More

How to Make Your About Us Page Stand Out

While About Us pages are one of the most visited, they’re the most neglected. Find out how easy it is to create a stellar About Us page.

Read More

LinkedIn Advertising Formats - Which One Is Right for You?

LinkedIn Sponsored Content, InMail, Text Ads...not sure which one is right for you? We're here to help. Get the details you need to start...

Read More

An Organic Traffic Analysis of 100 B2B Tech Websites: Part 1

Great insight into how your website compares to other B2B tech websites. For this blog we are focusing on organic traffic, time on site,...

Read More

CASL Compliance: What to Know Before It's Too Late

5 questions marketing departments in Canada and the USA must ask themselves about CASL compliance before July 1st, 2017.

Read More

3 Big Reasons Why Marketing Automation Fails

Does your marketing automation system need a boost? Here are the top three reasons why marketing automation fails and what you can do to...

Read More

LinkedIn Company Pages Part 2 - How to Share Content

Updated for 2017. The comprehensive guide to sharing on LinkedIn. This article provides instruction, screenshots, and tips on LinkedIn...

Read More

Channel Marketing Strategy - Ideal Partner Profile for Net New Business

Join the President of TSL Marketing David English, as he talks about Partner Profiles & the relation to net new business. Learn Channel...

Read More

LinkedIn Company Pages Part 3 - Creating Content

Looking to build better content for LinkedIn? Here's some advice on creating content that is the perfect mix of the personal and the...

Read More

Combining Your Inbound and Outbound Marketing Efforts

Are you struggling to align your sales and marketing teams? Here are some ideas that will help you combine the powers of your inbound and...

Read More

Getting Channel Partners to Use Your Content & Channel Marketing Tools

Channel Marketing Strategy - Getting Channel Partners to Use Your Content & Channel Marketing Tools. A video by TSL Marketing President...

Read More

Content Creation for the B2B Buyer's Journey

This guide will help you gain deeper insight into the B2B buyer's journey. We promise or your money back. It's free to read, so we're not...

Read More

Optimizing Landing Pages for Lead Generation (27 Tips)

Are your landing pages not performing as well as you'd like them to? Start improving your landing pages for lead generation with these 27...

Read More

Benefits of Branding Your Business

What are the benefits of branding your business? Find out why your brand identity should be a priority investment for your business.

Read More

The Marketing Benefits of Minimizing Your Brand's Logo

We lay out the marketing benefits of minimizing your brand's logo.

Read More

Sharing LinkedIn Company Page Posts to a Targeted Audience

A brief, step-by-step visual guide to LinkedIn Company Page targeted audience posting. Want to send a message and control the target...

Read More

Channel Marketing Strategy - Creating A Joint Marketing Plan

Channel Marketing Strategy - Creating A Joint Marketing Plan. A video by TSL Marketing President David English. Learn about great channel...

Read More

How to Become a Global Marketing Leader

Thinking about global expansion? TSL has helped companies expand their global footprint since 2005. Here are some tips to consider before...

Read More

Channel Marketing Strategy - Measuring & Analyzing Results

Channel Marketing Strategy - Measuring & Analyzing Results. A video by TSL Marketing President David English. Learn about great channel...

Read More

Channel Marketing Strategy - The Basics

Channel Marketing Strategy - The Basics. A video by TSL Marketing President David English. Learn about great channel marketing tips here.

Read More

Creating a B2B Marketing Framework

An interactive guide for marketers looking to build a better B2B marketing framework. Grab a snack, read along, and get ready to take a few...

Read More

Digital Marketing Metrics Cheat Sheet

TSL Marketing is offering up a Digital Marketing Metrics Cheat Sheet, with no form to fill out. You are welcome!

Read More

How to Optimize LinkedIn Advertising

Follow LinkedIn's ad tips and waste money, or follow these and get the best results on your spend. Read on for a smarter native ad strategy.

Read More

Keyword Research Tips for SEO

The ever-so popular keyword research advice guide from TSL Marketing. Ok, so this is the first time, but that doesn't mean it isn't popular...

Read More

Avoiding Rejection at the Marketing Cocktail Party

Make the most of those marketing follow-up first impressions. TSL's Lori Conway has some advice on how to avoid rejection during your...

Read More

Confessions of an Angry Conversion Rate Optimizer

Looking for ways to optimize your landing pages for lead generation? We lay out some of the top reasons your landing pages aren't seeing...

Read More

5 Marketing Practices That Make People Cringe

Just how good is your marketing strategy, really? Stay sharp by comparing yours with these five cringe-worthy inbound marketing taboos.

Read More

How To Build Your Digital Marketing Dream Team

Building a marketing department can be hard. These are the key players you'll need to consider hiring for digital marketing success.

Read More

LinkedIn Company Page Navigation for Administrators

Company Page admin guide to the main elements of a LinkedIn company page. Three screenshots will help you to master your company page...

Read More

Welcome to the Workforce: A Marketing or Business Grad's Guide to #AgencyLife

Curious about agency work? Whether you're looking into it or already work at one, check out these insider tips on what to expect and how to...

Read More

Award-winning B2B Content Marketing

Read about our award winning content marketing. Click to view some of our best work, including the Hubspot Impact Award winning Client...

Read More

Can Advertising on Social Media Ever be "Inboundy"?

To help solve the growing problems marketers have with paid social media, HubSpot created an integrated platform for creating smart ad...

Read More

How to Get Your B2B Content Marketing Campaign Funded

Having trouble getting a budget for B2B content marketing? Here are 3 tips for convincing your team to better fund your digital marketing...

Read More

11 Marketing Best Practices “The Office” Taught Us

Here are 11 marketing lessons from Michael Scott and his crew. Who knew that The Office had something to teach us about marketing?

Read More

What do Digital Marketing and Rush Have in Common?

In the mood for a story about digital marketing and Canadian Rockers Rush? The modern marketing warrior is in the limelight for this Rush...

Read More

Great News! We're a HubSpot Impact Awards Finalist!

We're excited to announce that TSL Marketing is a finalist in not one, but two categories: Best Client eBook and Best Client Blog Series.

Read More

Is Your Marketing Leadership Falling Behind?

Is your marketing failing to keep up with emerging trends? Don't fall behind. Get an overview of emerging trends in inbound digital...

Read More

B2B Social Media - Building Your Presence

B2B Social Media can help you tell your story and engage with customers and prospects. Find out how to get started.

Read More

B2B Marketing Strategy - Make Your Marketing SMARTer

Many marketing dollars are wasted when organizations don't set specific goals. Read this before you waste another dollar of your marketing...

Read More

How to Make a Business Case for B2B Marketing

Tired of having your best marketing plans rejected? These tips will help you get your next B2B Marketing project approved.

Read More

How to use Social Media to Drive Traffic to your Website

Drive more visits to your B2B landing pages with the help of social media. Learn some simple tips that you can use now to start driving...

Read More

B2B Branding 101: Building Superior Tech Marketing Content

David English, President of TSL Marketing, shares his tips on the benefits of branding for organizations selling technology products and...

Read More

B2B Inbound and Outbound Marketing - A Love Story

Is your business combining the powers of inbound and outbound marketing? Learn the value of building tightly integrated B2B marketing...

Read More

Hubspot Impact Awards - Winning eBook

Discover how TSL Marketing developed the successful eBook, 5 Technology Shifts Sending Aftershocks to the Apparel Industry, for FDM4...

Read More

Turning the Art of War into the Art of WOW

Learn how TSL used content marketing and behavioral data to formulate an eBook that connected with a hard-to-reach audience and drove...

Read More

Captain Quint's Favorite eBook Design

Check out our toothy submission into HubSpot's 2015 Impact Awards for "Best Client Graphic Design"!

Read More

Creating a Voice, a Platform, a Series, and a Following

Revealing the secret sauce to inbound marketing blogging success with a client story.

Read More

B2B Social Media - Encouraging Team Participation

Having problems getting your team to participate in your social media efforts? Here are 10 tips to get your team members more engaged.

Read More

How to Build B2B Buyer Personas for Inbound Marketing

A quick overview on how to build B2B Buyer Personas. Download our Free Guide.

Read More

Content Marketing and the Power of The Interview

What do curiosity, empathy, honesty, and sincerity have to do with b2b content marketing? Learn how the power of a great interview can...

Read More

Why Lead Progression is Important

Are you employing a lead progression program for your sales and marketing organization? Read this to find out why you should put a process...

Read More

How to Get More Eyes on your B2B Content

Are you building great content but not getting impressions? Find out nine tips to amplify the reach of your B2B digital marketing content.

Read More

Why You Need More Sales Sharks on your Team

A Tribute to the Sales Shark. The Persistent. The Hunters. The Closers. Find out why we live every week like it's sales shark week.

Read More

B2B Advertising Tips for LinkedIn Sponsored Updates

Read this first before you dive into LinkedIn Sponsored Updates. Discover how our experts measure B2B success.

Read More

Top 5 Content Curation Tools You Can’t Live Without

Curious how to curate great content? Check out these favorite content curation tools that will help you source articles and save you time.

Read More

Sales & Marketing Alignment: How to Optimize your CRM

If your contact database is giving you a bit of anxiety, you're not alone. It's important to optimize your contacts for optimal results....

Read More

5 Lead Nurturing Tips that Turn “Go away!” into “Take my money!”

Every single call you make in a lead generation and appointment setting campaign has unique and intrinsic value to your overall efforts....

Read More

5 Reasons Your Blog Will Fail

Is B2B blogging dead? Perhaps not. Ryan Nicholson explores the shift in digital content consumption and the top five reasons why today's...

Read More

5 Ways B2B Marketers Can Better Understand Their Audience

Most B2B marketers understand the companies they're targeting but not the person. 5 steps on how to build better persona based marketing.

Read More

4 Traits of a Successful Joint Marketing Plan

Go to market with confidence. Here are the four critical traits of a successful joint marketing plan.

Read More

8 Secrets of a Marketing Rock Star

Learn the top tips on how to become a marketing rock star and not be seen as an expense line item by your CEO.

Read More

Logic Defying SEO: The Case for New Website Copy

SEO is all about the searcher. Your valuable content is what drives site engagement. In this article we explore the value of unique content.

Read More

7 Traits of Highly Successful Sales Professionals in the Digital Age

7 Traits of Highly Successful Sales Professionals in the Digital Age

Read More

Making Your Landing Page Visitors Offers They Can't Refuse

How form length, trust, and content value effect your form conversion rates. Consider how good landing pages and great content turn website...

Read More

Discovering Your Flywheel Marketing Metric

How are you determining the success of your marketing efforts? Find tips that will help you make better data-driven marketing decisions.

Read More

The Ultimate Guide to Optimizing Images for Site Speed & SEO

Multiple studies have shown that a fast website means more conversions. And images are the biggest problem. But learn how to optimize them...

Read More

Tips for Creating a Company Logo

Why the Internet Hates Your Text-based, Rectangular Logo

Read More

Building B2B Marketing Content That Your Audience Wants to See

Stop building bad B2B marketing content that no one wants to read. Start building content that engages your audience. Learn more.

Read More

Who the Hell Does Google Think You Are?

How much does Google really know about you? Read our blog article to find out who Google thinks you are.

Read More

What Marketers can learn from Heady Topper

We wrote this blog because we love marketing and beer. Feel free to give it a read if you love marketing or beer.

Read More

What to Avoid When Posting to Your LinkedIn Company Page

Do you spend time building out your B2B social media only to see ZERO return? Find out how to stop wasting time and money on B2B social...

Read More

When Hashtags Go Wrong

Please stop making these epic mistakes with hashtags. Thanks, Your Friend, The Internet.

Read More

LinkedIn Eliminating the Products and Services Tab from Company Pages

LinkedIn Eliminating the Products and Services Tab from Company Pages

Read More

Baby Steps for Building Your Brand

Baby Steps for Building Your Brand

Read More

Inbound Marketing 101: How do I claim my business listing on Google?

Inbound Marketing 101: How do I claim my business listing on Google?

Read More

Energize your Social Selling Efforts with LinkedIn

Infographic with tips on how to improve your social media sales efforts with LinkedIn.

Read More

How to Achieve More Interaction in your LinkedIn Group

Frustrated about the lack of interaction in your LinkedIn Group? Take these steps to enhance group engagement.

Read More

Lead Generation Report Highlights Content, Integration and Analytics

Lead Generation Report Highlights Content, Integration and Analytics

Read More

How to Supercharge your LinkedIn Sponsored Update

Considering LinkedIn Sponsored Updates for your next B2B marketing campaign? Run them like a pro with some tips from our team.

Read More

To share or not to share 3rd party content

B2B Social Media 101 - To share or not to share 3rd party content? What can you share and what should you be sharing?

Read More

How to Keep a Steady Pace in the Inbound Marketing Race

How to Keep a Steady Pace in the Inbound Marketing Race

Read More

5 Killer Steps to a LinkedIn B2B Marketing Strategy

5 Killer Steps to a LinkedIn B2B Marketing Strategy

Read More

How to Craft a B2B Social Media Policy

Thinking about developing your own social media policy? Find out more about the legal ramifications and get tips from top B2B social...

Read More

B2B Social Media Privacy Concerns

Scared about losing clients or employees because of social media? Here's why B2B Companies are setting aside fears and taking the plunge.

Read More

Are you an Active Social Business?

Are you an Active Social Business?

Read More

B2B Marketing Automation 101: A New Marketing Education is Afoot

B2B Marketing Automation 101: A New Marketing Education is Afoot

Read More

Marketing Insight: How Your Website is Viewed

Marketing Insight: How Your Website is Viewed

Read More

Is your content marketing campaign naked?

Content is an important part of any modern marketing strategy. More than ever your prospects are judging you by your content. Are you...

Read More

Need a Magic Website Content Generator? Consider Syndicated Content

Need a Magic Website Content Generator? Consider Syndicated Content

Read More

Leverage Content Marketing to Generate New Business

Leverage Content Marketing to Generate New Business

Read More

Five Steps for Testing your Data & Contact Validity

Five Steps for Testing your Data & Contact Validity

Read More

Improving the B2B Customer Experience

Want your B2B customers to stay with you for life? Learn how to create a WOW marketing experience for your customers.

Read More

Direct Mail Marketing – You’re Doin’ it Wrong

Direct Mail Marketing – You’re Doin’ it Wrong

Read More

The Power of Integrated Marketing

Find out how best-of-breed marketing departments are integrating their marketing tactics to achieve better results.

Read More

The Five Essentials For Building B2B Websites

The Five Essentials For Building B2B Websites

Read More

Pinterest is Helping Businesses Generate Brand Awareness

Pinterest is Helping Businesses Generate Brand Awareness

Read More

How to Avoid B2B List Scams

Don't get ripped off. Use these seven tips to avoid B2B List Scams.

Read More

5 easy tips to jump start your B2B Content

5 easy tips to jump start your B2B Content

Read More

Don't let Inbound Tactics Leave Outbound in the Dust

Don't let Inbound Tactics Leave Outbound in the Dust

Read More

How is the SMB Market Flexing its Marketing Dollars?

How is the SMB Market Flexing its Marketing Dollars?

Read More

Drive Marketing ROI with Integrated Marketing Plans

Are your Marketing Plans driving sales ROI? Find out how Integrated Marketing tactics help your marketing dollar go further.

Read More

Introducing Inbound & Outbound Marketing in 2013

Introducing Inbound & Outbound Marketing in 2013

Read More

How Content Marketing is the Key to Engaging Customers

How Content Marketing is the Key to Engaging Customers

Read More

Social Media Invites Marketing Visibility and ROI

Social Media Invites Marketing Visibility and ROI

Read More

Content Marketing Is Opening New Doors

Content Marketing Is Opening New Doors

Read More

TSL Chosen among Top 10 Partner Consulting Agencies

TSL Chosen among Top 10 Partner Consulting Agencies

Read More

TSL Captures B2B Content Award

TSL Captures B2B Content Award

Read More

Keeping Your Marketing Current

Keeping Your Marketing Current

Read More

Five Effective Ways to Market a Startup Company

Looking for ways to market your startup? Here are five tips from TSL Marketing on how to better market your startup.

Read More

How is Marketing Different Than Advertising?

How is Marketing Different Than Advertising?

Read More

Is Your Marketing Very Vanilla? Mix it Up!

Is Your Marketing Very Vanilla? Mix it Up!

Read More

Build Brand Awareness with 'Social Gaming' Marketing

Build Brand Awareness with 'Social Gaming' Marketing

Read More

Market Research: Get the Most Out of Your Campaigns

Market Research: Get the Most Out of Your Campaigns

Read More

Promote Marketing Synergy!

Promote Marketing Synergy!

Read More

Monitoring and Measuring Your Social Media

Monitoring and Measuring Your Social Media

Read More

Choosing the Best Marketing Collateral for IT Decision Makers

Choosing the Best Marketing Collateral for IT Decision Makers

Read More

Successful Marketing Through Logos

Successful Marketing Through Logos

Read More

Marketing Tips to Create Visibility for Video

Marketing Tips to Create Visibility for Video

Read More

Mobile Marketing on the Rise

Mobile Marketing on the Rise

Read More

Social Media and Facebook: Knowing your consumer

Social Media and Facebook: Knowing your consumer

Read More

Understanding how Social Media helps your online presence

Understanding how Social Media helps your online presence

Read More

Marketing happens both inside and outside the company...

Marketing happens both inside and outside the company...

Read More

A Strong Corporate Identity is a Marketing Goldmine

A Strong Corporate Identity is a Marketing Goldmine

Read More

Are your channel marketing partners reluctant to engage?

Find out how to get more engagement out of your channel marketing partners. Here are some insights from TSL co-founder Mike Kelly.

Read More

Multi-Touch Marketing Increases Campaign Performance

Multi-Touch Marketing Increases Campaign Performance

Read More

Create Eye-Catching B2B Marketing Collateral

Working on creating B2B Marketing Collateral? Here are some tips that will help you with your design efforts.

Read More