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Channel Marketing for B2B Technology Companies

Meet with a Channel Growth Expert

Why Team up with TSL for Channel Marketing?

TSL's roots are in the channel. Since our founding in 1999 as Technology Sales Leads, we've helped organizations with all aspects of their channel. TSL understands the unique needs of the channel and has a team of experts ready to help.

1
EXPERIENCE

We have over 20 years in digital marketing and worked with thousands of channel partners, helping them to generate demand and progress leads.

2
REACH

We can support all your regional or global channel systems because our global presence extends beyond North America to Europe, South America, Southeast Asia, India, and Australia.

3
GROWTH

Our deep experience helps us understand and benchmark your existing strategy and then build comprehensive solutions to improve your channel ROI.

 
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TSL offers a variety of sales and marketing workshops. These workshops can be conducted face to face or online through the TSL Academy.
 
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B2B Tech Marketing Solutions for the Channel

partner-recruitment
Partner Recruitment

A channel is only as strong as its partners. TSL helps companies find the right channel partners.

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Marketing Support Services

We maintain a team of solution area experts that can support a wide range of channel sales and marketing needs.

 

channel-strategy
B2B Channel Strategy

We help organizations develop an optimal partner profile and then play a role in the staging, launch, and execution of the channel plan.


 

list-procurement
B2B List Procurement and Development

We help advise channel organizations on their list needs based on their target demographics and business goals.

 

An Approach for Demand Generation, Inbound, and Outbound Marketing

Our work for channel organizations involves planning, developing, and managing their strategy execution. TSL assists in the development of channel strategy and helps to implement channel support programs that deliver results. We help our clients with a range of channel sales and marketing activities through our agile marketing methodology.

Meet With a TSL Channel Growth Expert

Schedule a meeting with David English, Channel Growth Expert and President of TSL.

David_TSL Team Page 2021

 

B2B Technology Success Stories

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We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month. 

Jill Rose
Marketing Manager of DP Solutions
Read the Success Story
tsl-success-stories-pegasus

We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department. 

Shannon Whitehead
Director of Marketing, Pegasus Technology Solutions
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tsl-success-stories-proactive

TSL’s approach to optimizing our website for growth was seamless and easy for our team from start to finish. Their ability to lead and guide us through our website transformation was incredibly simple and organized. I love the finished design and appreciate their approach to continuous improvement of the site instead of delivering a finished product that needs to be redone in a few more years. 

Kimberly Fry
Director of Marketing & Events – ProActive Solutions
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B2B Channel Marketing Generation Knowledge Base

Up-to-date blog content written by our team of B2B MSP Experts, who share their knowledge around marketing industry best practices, tips and tricks, and growth insights.

How to Generate Leads With Your Channel Partners
Lead Generation
How to Generate Leads With Your Channel Partners
by TSL Marketing
Channel organizations can generate leads with their partners by creating joint marketing plans that target ideal customers using the right tactics.
Read the Blog
Read the Blog
How Technology Providers and Partners Can Work Together on Lead Generation
B2B Marketing
How Technology Providers and Partners Can Work Together on Lead Generation
by David English
Technology providers and their partners can work together to generate leads if channel firms understand partners' resources and goals and provide support.
Read the Blog
Read the Blog
What Challenges Business Partners Are Facing With SEO
SEO
What Challenges Business Partners Are Facing With SEO
by Michele Balze
Business partners compete for search by laying a strong SEO foundation on their website, emphasizing differentiators, and building authority with content.
Read the Blog
Read the Blog
Visit Our Blog for More Content

Watch Our On-Demand Webinar With LinkedIn

Check out the webinar “How Channel Organizations Can Help Partners Generate New Customers & Brand Awareness with Digital Advertising.”

View the Webinar