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PODCAST: 2020 Trends in Channel Sales and Marketing

By Rowena Winkler

Jan 24, 2020

1 min

Caragol and English Headshots

Marketing Automation, Channel Sales and Channel Marketing

To kick off 2020, TSL Marketing’s President David English sat down with Theresa Caragol, Founder and CEO of AchieveUnite, a consulting, implementation, and education company for partner and channel organizations. Together, David and Theresa discussed several trends in the partner ecosystem and channel world, including:

  • The shifting roles of channel sales and channel marketing, both at the vendor level and partner level.

  • How these changes impact overall channel strategy in terms of solving business problems to ensure success.

  • How channel marketing automation at the vendor level and partner level can be optimized for specific campaigns and market segments.

  • What both vendors and partners can do differently in 2020 to be successful.

Take a listen to learn why David emphasizes the need for channel firms to “take a broader view of how to leverage partners” to avoid “an uphill sales cycle.”

LISTEN TO THE RECORDING

Tags: TSL Marketing, Channel Marketing, Channel Partners, Channel Strategy, David English, AchieveUnite, channel vendor, partner ecosystem, Theresa Caragol, channel sales, channel marketing automation

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story

Michele Balze | March 12, 2020

Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

TSL | August 19, 2016

The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded ...

Read the Full Story