Marketing Automation, Channel Sales and Channel Marketing
To kick off 2020, TSL Marketing’s President David English sat down with Theresa Caragol, Founder and CEO of AchieveUnite, a consulting, implementation, and education company for partner and channel organizations. Together, David and Theresa discussed several trends in the partner ecosystem and channel world, including:
- The shifting roles of channel sales and channel marketing, both at the vendor level and partner level.
- How these changes impact overall channel strategy in terms of solving business problems to ensure success.
- How channel marketing automation at the vendor level and partner level can be optimized for specific campaigns and market segments.
- What both vendors and partners can do differently in 2020 to be successful.
Take a listen to learn why David emphasizes the need for channel firms to “take a broader view of how to leverage partners” to avoid “an uphill sales cycle.”
Tags: TSL Marketing, Channel Marketing, Channel Partners, Channel Strategy, David English, AchieveUnite, channel vendor, partner ecosystem, Theresa Caragol, channel sales, channel marketing automation
