Tags: design, B2B Marketing, Marketing Tips, Technology Marketing, graphic design, B2B Marketing Strategy, Digital Advertising, Digital Strategy, Agile Marketing
By Jamie Hill
Jul 23, 2019
Welcome to the fourth edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of expertise.
Throughout these interviews, you'll gain some valuable insights into our approach to digital marketing and lead generation for B2B technology companies.
Today’s Q&A is with Jamie Hill, our Graphic Designer and UX Design Expert.
Jamie:
As the manager of graphic design and user experience (UX), I oversee the design of most projects that go through TSL, whether that be:
Jamie:
The role of the internet has been a lot larger. When I first began, I was mostly designing collateral like eBooks, infographics, case studies, and white papers. Now we do a lot of websites and landing pages, using our Agile website design methodology. Those have increased greatly.
Jamie:
There’s a big push to give people a face on the internet, especially for SMBs (small and medium-sized businesses). Before, most of their marketing was done by word of mouth, but now there’s a push for smaller companies to have a digital footprint, where people can go to a URL and look at their website to see what they actually do.
For B2B technology marketing in particular, that would include companies that primarily deal in legacy technology, like mainframes. They’re still relevant and used frequently, but these companies need a way to give a modern voice to the product and appeal to a modern audience.
Find out how TSL Marketing can help you become recognized, known, and trusted.
Jamie:
In the last year, we’ve really pushed the envelope and explored different design tactics, such as interactive design. It’s fun and exciting to be a part of that. We’re rocking and rolling! I’m thrilled to see where we can go, and the sky’s the limit.
We’ve also been concentrating on mobile design, since more and more users are leaving the desktop behind and jumping on their cellphones to find information.
Jamie:
Some clients want to be hands-on; others want to wait to see the design mockup before they provide feedback.
When working with your project manager on a design concept, it’s important that you:
Jamie:
We work well with each other. We all know each other’s strengths and weaknesses so well. It’s such a small team that we stay agile and are not stuck in our ways.
Learn more about Agile website design by reading the first interview in our series with our UX pro here.
Tags: design, B2B Marketing, Marketing Tips, Technology Marketing, graphic design, B2B Marketing Strategy, Digital Advertising, Digital Strategy, Agile Marketing
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