Technology Providers Guide to Marketing - 2018
The most innovative technology companies in the world are using some of the same strategies to promote their products and services. Learn how you can enhance your marketing for 2018.
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Six Marketing Metrics that Quantify Marketing’s Value to the Business
Understand the unique metrics that allow you to assess the performance of content marketing efforts.
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The Ultimate Guide to Digital Marketing for the Medical Technology Industry
In-depth guidance on how to create a targeted and omnichannel marketing strategy for promoting medical technology.
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Channel Marketing Strategy: Creating a Joint Marketing Plan
Understand how to lay the groundwork for an effective joint marketing strategy.
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Channel Marketing Strategy: The Basics
The President of TSL Marketing gives expert advice on ways to determine the roles and responsibilities of channel marketing partners.
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Combine the Powers of Inbound and Outbound Marketing: How to Create a Marketing Love Story
Discover why combining engaging content with expert telemarketers adds up to a marriage made in heaven.
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Lead Progression Programs: The Powerful Payoff
Uncover effective tactics for nurturing long-term prospects in the pipeline and accelerating conversion rates.
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Channel Marketing Strategy: Setting Marketing Vision
David English, President of TSL Marketing, explains key metrics that help companies decide what they want to accomplish with a marketing plan.
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Channel Marketing Strategy: Measuring & Analyzing Results
Get expert pointers on how to leverage marketing metrics into accurate and actionable insights.
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B2B Technology Sales Cycle Has Changed: B2B Marketing Is Hard
A wealth of statistics illustrating trends that have transformed and complicated the B2B sales process.
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Why Marketing Automation Is Not a Silver Bullet: The Rise of the Digital Sales Professional
David English, President of TSL Marketing, shares insights into the importance of using sales people to follow up on digital marketing efforts.
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Digital Marketing Best Practices: Preparing for Digital Advertising
Ryan Nicholson, VP of Marketing at TSL, explains how to prepare for advertising by optimizing your website.
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Channel Marketing Strategy: Getting Channel Partners to Use Your Content & Channel Marketing Tools
Learn how to convince co-marketers to incorporate your marketing tools into their strategies.
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Channel Marketing Strategy: Ideal Partner Profile for Net New Business
Uncover the top factors you want to consider before partnering with another company to sell products and services.
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How Great Content Dresses Your Company for Success
Get pointers on how to create personalized and eye-catching marketing content that draws prospects in and converts them.
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