Tags: CASL, Email Marketing
By Mary-Anne Kavanagh
Apr 20, 2017
Whatever steps you have taken to date, now is the perfect time for a CASL compliance check.
Starting on July 1st, 2017, an individual or organization may litigate if there has been a violation.
Canada’s Anti-Spam Legislation, known as CASL, is one of the strictest in the world. Basically, it requires obtaining consent before sending a “commercial electronic message” and it also requires that an email meet specific requirements. It is applicable to people who send emails within or into Canada - including your sales reps and marketing departments.
For additional information, fightspam is a great place to start. If you need help getting your consents, please feel free to reach out to me at TSL Marketing. My contact information is mkavanagh@tslmarketing.com at 514.312.5373.
Tags: CASL, Email Marketing
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