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CASL Compliance: What to Know Before It's Too Late

By Mary-Anne Kavanagh

Apr 20, 2017

1 min

AdobeStock_62198390.jpegWhatever steps you have taken to date, now is the perfect time for a CASL compliance check.

Starting on July 1st, 2017, an individual or organization may litigate if there has been a violation.

Canada’s Anti-Spam Legislation, known as CASL, is one of the strictest in the world. Basically, it requires obtaining consent before sending a “commercial electronic message” and it also requires that an email meet specific requirements. It is applicable to people who send emails within or into Canada - including your sales reps and marketing departments.

Here are five CASL questions to ask:

  • Have you reviewed the types of electronic messages that your organization sends out and evaluated which ones are subject to CASL?
  • Are you using terminology that complies with CASL requirements for express consent requests?
  • Can your company track and document all forms of consents so that you stop sending CEMs when an implied consent expires? Remember, the burden of proof is on you!
  • Do your sales reps and marketing departments use an unsubscribe mechanism within every email that meets CASL requirements?
  • Have you implemented policies for company-wide compliance with CASL and trained your employees?

For additional information, fightspam is a great place to start. If you need help getting your consents, please feel free to reach out to me at TSL Marketing. My contact information is mkavanagh@tslmarketing.com at 514.312.5373.

Tags: CASL, Email Marketing, HubSpot, MSP