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SaaS companies are in the business of helping organizations host and deliver software applications using a more cost-effective model. From a marketing perspective, you will encounter unique needs such as:
From budgets, to proper planning and logistics, to final approval from executives, you are coordinating multiple moving pieces crucial for implementing an effective marketing strategy.
You want the most qualified leads, obtained through thoughtful and efficient lead nurturing. To move prospects through the sales funnel, you need to have a plan on how to get there — without breaking the bank.
Both the MSP and marketing landscape are constantly changing, and you need to make sure you are aware of the latest trends to ensure you’re engaging in best practices.