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SaaS companies are in the business of helping organizations host and deliver software applications using a more cost-effective model. From a marketing and sales perspective, you will encounter unique needs such as:
From budgets, to proper planning and logistics, to final approval from executives, you are coordinating multiple moving pieces crucial for implementing an effective marketing strategy.
You want the most qualified leads, obtained through thoughtful and efficient lead nurturing. To move prospects through the sales funnel, you need to have a plan on how to get there — without breaking the bank.
In the world of security, gaining the trust of prospects is your #1 driver. Prospects need to understand exactly what you do (and don't do) and how your offerings will protect them.