<img height="1" width="1" src="https://www.facebook.com/tr?id=1944260005842426&amp;ev=PageView &amp;noscript=1">

15 Inbound Sales Statistics to Share with Your Team

By Chuck Malcomson

Mar 01, 2016

About 6 minutes

bigstock-Mixed-group-in-business-meetin-23884157-2.jpgAs your sales team searches for new ways to drive home results, inbound sales has inevitably come up. According to research by The Sales Management Association, about 2/3 of companies do not have any sort of social media strategy for those sales teams. Here are 15 inbound selling statistics to share with your sales team that will help them understand why falling in line with this trend can pay dividends. Meanwhile it is clear that avoiding social media for sales is a huge mistake:

Inbound Sales Success Rate Statistics

First and foremost, your sales team wants to achieve results. That being said, here are some mind blowing statistics about inbound sales and the results that it will help you achieve:

  1. 78% of salespeople using social media perform better than their peers (Forbes) TWEET THIS STAT
  2. Cold calling, an outbound selling strategy only has a 2.5% success rate (Baylor University Keller Research Center) TWEET THIS STAT
  3. 62% of salespeople who do not use inbound social selling miss their quotas (The Aberdeen Group) TWEET THIS STAT
  4. 64% of selling teams that use inbound social selling reach their quotas, whereas 49% of sales teams who don't meet their sales quotas (The Aberdeen Group)
  5. Thanks to their inbound social selling program, IBM increased their sales by 400% (IBM) TWEET THIS STAT
  6. 98 out of 100 sales reps who have at least 5,000 LinkedIn contacts reach or surpass their sales quotas (The Sales Benchmark Index)

Social and Inbound Sales Statistics

Now that you know what sellers are capable of achieving right now via inbound social selling approaches, you need to start looking to how well it is going to work in the future. This begins with taking a look at how much people are going to be using social sales in the future. Here are a few statistics that will give you some solid perspective in that regard:

  1. Globally, there are over 1.5 billion social media users (McKinsey and Company)
  2. LinkedIn alone has almost a quarter of a billion users (LinkedIn)
  3. The fastest growing demographic on Google + and Facebook is between the ages of 45 and 54 (Business2Community)

Buyer Tendencies Affecting Inbound Selling

The fact that you know that people are increasingly using social media alone may not be enough to sway your sales team into believing in the value of inbound sales for their future marketing success. That is why you need to take a look at how people are using social media to influence their buying decisions. The six incredible statistics below will help you with this:

  1. 77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research (The Corporate Executive Board)
  2. 55% of all buyers do their research by using social networks (IBM)
  3. 86% of consumers buying IT products use social media to help them reach a buying decision (Advertising Age)
  4. Over 70% of B2B purchase decision makers use social media to help them decide (Dell) TWEET THIS STAT
  5. Over half (57%) of the selling process is completed for consumers before a company even has a chance to interact with them (The Corporate Executive Board)
  6. By the time an actual salesperson gets involved, up to 90% of the selling process could be over and done with (Forrester)

Don't allow your sales team to undervalue the power of inbound selling.

Social networking is a powerful tool that will help to significantly boost the results yielded by any sales team. Make sure that all of the members of your sales team understand the value therein so they can meet or exceed their own sales quotas, ensuring that the ream reaches their goal.

Our team is ready to assist you in handling the entire lead life cycle from lead generation to close. If you're looking to build out your marketing efforts for the digital age, then we want to be a part of your team. Reach out to us today for an initial consultation.


Tags: Social Selling, Lead Generation, digital marketing, inbound selling, inbound sales