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The C-Suite’s Guide on Measuring ROI for B2B Tech Marketing

By TSL Marketing

Feb 02, 2022

About 2 minutes

In the last quarter of 2021, TSL Marketing surveyed 100 B2B Tech marketers on their investment priorities for 2022. C-level executives can benefit from reviewing the results by gaining insights into the best areas in which to invest marketing funds. Below, you can take a deep dive into the survey results either by watching the video or exploring the slide deck.

As our survey shows, the pandemic has disrupted technology marketing for the past 2 years. Our survey results can help you plan a profitable marketing strategy and overall marketing mix for 2022.

While there’s no one way to ensure marketing content wins new customers, the results of our survey show that creating unique and valuable content is crucial to seeing a return on your marketing investment.  

We hope you enjoy the survey results and welcome your feedback!

The C-Suite’s Guide on Measuring ROI for B2B Tech MarketingVideo 

Watch the video and learn: 

  • Key focus areas for marketing
  • How event marketing is being affected
  • Areas for growth 

Watch the Video

HubSpot Video

C-level guide on Measuring the ROI of B2B Tech Marketing: Report 


Read the full report and discover which: 
  • Activities marketers plan to include in their marketing mix 
  • Tactics marketers plan to invest their time and money in 
  • Areas to keep an eye on 

ACCESS THE REPORT

Find out more about how TSL can help your company invest in the most profitable marketing mix. Explore our Inbound Marketing services.

Tags: SEO, B2B Marketing, Technology Marketing, advertising, MSP, B2B marketing trends, technology marketing trends

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A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between ...

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  As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's ...

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Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

David English | January 27, 2023

A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between ...

Read the Full Story

Kyle Starkey | January 24, 2023

  As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's ...

Read the Full Story

TSL Marketing | December 9, 2022

TSL has been committed to helping B2B technology companies grow their business since our founding in 1999. We are ever ...

Read the Full Story

TSL Marketing | November 28, 2022

One of the keys to B2B marketing success is keeping your pipeline full. To keep your pipeline healthy, your company ...

Read the Full Story

Shawn Rosko | April 20, 2021

Recent reports have indicated that negative SEO attacks with links from “link farms” (sites that sell all kinds of ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

David English | January 27, 2023

A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between ...

Read the Full Story

Kyle Starkey | January 24, 2023

  As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's ...

Read the Full Story

TSL Marketing | December 9, 2022

TSL has been committed to helping B2B technology companies grow their business since our founding in 1999. We are ever ...

Read the Full Story

TSL Marketing | November 28, 2022

One of the keys to B2B marketing success is keeping your pipeline full. To keep your pipeline healthy, your company ...

Read the Full Story

Shawn Rosko | April 20, 2021

Recent reports have indicated that negative SEO attacks with links from “link farms” (sites that sell all kinds of ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

David English | January 27, 2023

A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between ...

Read the Full Story

Kyle Starkey | January 24, 2023

  As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's ...

Read the Full Story

TSL Marketing | December 9, 2022

TSL has been committed to helping B2B technology companies grow their business since our founding in 1999. We are ever ...

Read the Full Story

TSL Marketing | November 28, 2022

One of the keys to B2B marketing success is keeping your pipeline full. To keep your pipeline healthy, your company ...

Read the Full Story

Shawn Rosko | April 20, 2021

Recent reports have indicated that negative SEO attacks with links from “link farms” (sites that sell all kinds of ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story

David English | January 27, 2023

A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between ...

Read the Full Story

Kyle Starkey | January 24, 2023

  As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's ...

Read the Full Story

TSL Marketing | December 9, 2022

TSL has been committed to helping B2B technology companies grow their business since our founding in 1999. We are ever ...

Read the Full Story

TSL Marketing | November 28, 2022

One of the keys to B2B marketing success is keeping your pipeline full. To keep your pipeline healthy, your company ...

Read the Full Story

Shawn Rosko | April 20, 2021

Recent reports have indicated that negative SEO attacks with links from “link farms” (sites that sell all kinds of ...

Read the Full Story

Michele Balze | January 29, 2020

TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and ...

Read the Full Story