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How B2B Tech Companies Can Maximize Online Visibility

By Kyle Starkey

Jan 24, 2023

About 21 minutes

As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's essential to have a solid online presence. One critical aspect of that presence is Local SEO for B2B Tech. Optimizing Local SEO can increase your visibility to those looking for your services and fill the pipeline with potential clients. A key component of Local SEO is citations and directories. 

What are Citations and Directories?

Citations are mentions of your business name, address, phone, and other information on other websites. Directories are similar online lists of companies in a particular industry or location.

These are the new Yellow Pages of the internet, and having links from high-authority sites such as these can improve your visibility and give you more credibility. 

What Citations and Directories Do for SEO

When a business has a lot of high-quality, appropriate citations and is listed in reputable directories, it signals to Google and other search engines that the company is reputable and relevant to specific search terms.

These citations and directories can improve the visibility of a company not only in the search results but also on its website. These directories allow your IT services to be found on sites that will send traffic to your website, giving you more visibility and credibility with potential customers. 

6 Essential Citations & Directories for B2B Tech 

To help you get ahead in the B2B tech industry, we have identified the top 6 necessary citations and directories for your business to be listed on. These websites rank well for local search terms like "Managed IT Services Near Me" and attract significant website traffic, leading to increased visibility and potential customers for your business. These 6 websites are: 

  1. Google Business Profile 

  2. Bing Places 

  3. UpCity 

  4. Cloudtango 

  5. Clutch  

  6. G2  

1) Google Business Profile


The most obvious citation on the list is Google Business Profile. The most apparent benefits come from showing up in the map pack, position 0, and the maps search results, but we can also build backlinks through posts and their website builder.  It's also a great way to get customer reviews, which helps build trust and credibility with potential customers. 

2) Bing Places 


Bing is still a big hitter in the search engine game, handling billions of monthly queries. We know Bing is never the focus of an SEO strategy, but we can get high-authority backlink listings by submitting to this directory. It's worth exploring the options Bing provides.

3) UpCity  


UpCity Backlink Profile

Upcity.com is a website with a high Domain Rating (DR) of 84. This means that it is considered a reputable and authoritative website by Ahrefs. Because of its high DR, it can positively impact your business's visibility in search results.  

Notably, it is showing up for specific keywords like "managed IT services Dallas." Consider having your business listed on Upcity.com, as it can help increase your visibility and attract more potential customers in your city looking for managed IT services. 

UpCity Keyword Optimization

4) Cloudtango


Cloudtango seo backlink profile

Cloudtango.net is a website with a moderate Domain Rating (DR) of 44. The fact that it is showing up for specific keywords, such as "managed IT services in New York," indicates that it has some relevance to that topic.

Having your business listed on this website can help increase your visibility and attract potential customers searching for managed IT services in your area. Although it has a lower reputation and authority than other websites on this list, the fact that it is showing up for the relevant keywords to your business may make it a valuable citation source for your local SEO strategy.  

Cloudtango seo keyword optimization

5) Clutch


Clutch seo backlink profile

Clutch.co is a highly reputable and authoritative website with a Domain Rating (DR) of 89. The fact that it is showing up for keywords such as "IT services company" indicates that it is a relevant and valuable resource for businesses in the IT services industry.

As a business in this industry, having your company listed on Clutch.co helps increase your visibility and attract potential customers searching for IT services. As it has a high DR, it can also help boost your SEO efforts as it is considered a valuable citation source.


6) G2 


G2 seo backlink profile

Like Clutch.co, G2.com is a highly desired directory website to acquire a link from. Its high domain authority and ability to rank well for challenging keywords such as "outsourced IT services" make it a preferred directory among many.  


Tips for Optimizing Your Citations and Directories

Optimizing your citations and directories is an essential part of Local SEO, which can help improve your visibility and attract more customers. Ways to optimize citations and directories include: 

  • Claim and verify your business listings  
  • Use consistent NAP information
  • Add business categories 
  • Use Keywords throughout 
  • Add real photos and videos 
  • Encourage reviews 
  • Respond to reviews 
  • Monitor your listings regularly 
  • Optimize Your Location Pages 

Claim and verify your business listings  

Ensure that your business is listed on all relevant citations and directories and take the time to verify the listings to ensure that they are accurate and up to date.  

Use Consistent NAP Information 

NAP stands for Name, Address, and Phone number. Use the same NAP information across all citations and directories to ensure consistency and make it easier for search engines to identify your business.  

Add Business Categories

Many citations and directories allow you to add categories that describe your business. This helps search engines understand your business type and improves your chances of appearing in relevant search results.  

Use Keywords Throughout

Use relevant keywords in your business listing's title, description, and tags to help search engines understand what your business does and to make it more likely for people to find you when searching for those keywords.  

Add Real Photos and Videos

Many citations and directories allow you to add photos and videos to your listing. This can help your listing stand out and give potential customers a better idea of what your business offers.  

Encourage Reviews  

Encourage your customers to leave reviews on your citations and directory listing. Positive reviews can help improve your listing's visibility and credibility.  

Respond to Reviews

Both positive and negative reviews should be responded to promptly. Professionally responding to negative reviews can help mitigate any potential damage.  

Monitor Your Listings Regularly 

Your business information might change and you need to update your listing. Monitor your listings regularly to ensure that they are accurate and up to date.  

Optimize Your Location Pages

Make sure that your website is optimized for local search by including location-specific keywords and by providing contact information prominently on your website.

Use Us to Help Manage Your Listings  

Agencies are available that can help you manage your citations and directories. Like TSL Marketing, these marketing agencies can help you monitor and update your listings and ensure that you’re optimizing across all listings, saving you lots of time. 

Following these tips and optimizing your citations and directories can increase your visibility and attract more customers. Keep in mind that this is an ongoing process. Regularly monitoring and updating your listing will keep your presence consistent and help you avoid mistakes that could hurt your local SEO efforts.  

Ongoing Optimization of Online Visibility

By following these tips and claiming your business on the essential citations and directories listed above, you'll be well on your way to maximizing your online visibility and attracting more customers.

Remember, Local SEO is a marathon, not a sprint. It's essential to monitor and improve your listings continuously and customer reviews over time. If you need help with Local SEO optimization or have questions, you can always seek help from SEO experts to guide you through the process and achieve better results.

A B2B tech company must have a robust online presence through Local SEO. Optimizing your citations and directories can increase your visibility and attract more customers.

Act today and maximize your online visibility for better business results. Find out more about what TSL can do for your Local SEO.

Tags: B2B Marketing, B2B Tech Citations and Directories, Local SEO