In Q4 of 2021, TSL Marketing surveyed 100 B2B Tech marketers on their investment priorities for 2022. Below, you can either watch a video executive summary of the key take-aways or take a deep dive into the survey results.
With the pandemic disrupting the way we’ve been marketing technology over the last 2 years, you should find the survey results instructive as you focus on planning your marketing strategy and overall marketing mix for 2022.
The results of our survey make it clear that creating unique and valuable content is of very high importance. However, there is no silver bullet that transforms that marketing content into new customers.