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2022 B2B Tech Marketing Trends | TSL Marketing

By TSL Marketing

Nov 24, 2021

About 5 minutes

In Q4 of 2021, TSL Marketing surveyed 100 B2B Tech marketers on their investment priorities for 2022. Below, you can either watch a video executive summary of the key take-aways or take a deep dive into the survey results.

With the pandemic disrupting the way we’ve been marketing technology over the last 2 years, you should find the survey results instructive as you focus on planning your marketing strategy and overall marketing mix for 2022.

The results of our survey make it clear that creating unique and valuable content is of very high importance. However, there is no silver bullet that transforms that marketing content into new customers.

We hope you enjoy the survey results and we welcome your feedback! Below, you can watch the summary video and download the report.

2022 Top Marketing Trends:

Top Takeaways and Executive Summary

Watch the video and learn: 

  • Top focus areas for marketing 
  • How event marketing is being impacted 
  • Areas for improvement 

Watch the Video

2022 B2B Tech Marketing Trends Report

Read the full report and discover which: 

  • Activities marketers plan to include in their marketing mix 
  • Tactics marketers plan to invest their time and money in 
  • Areas to keep an eye on 


Learn more about how TSL can help your company create the right marketing mix. Explore our Inbound Marketing services.

Tags: B2B Marketing, Lead Generation, medtech marketing, advertising, B2B marketing trends, technology marketing trends