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Leveraging Google Ads for Managed IT Services

By Veronica Janosek

Aug 25, 2023

About 6 minutes

In today's digital age, where businesses rely heavily on technology infrastructure, the demand for Managed IT Services has grown exponentially. However, because of this escalating demand, the industry's level of competition has also increased. Managed IT Services providers must use creative marketing techniques to stand out and capture a significant market share.  

Google Ads is one of their many effective weapons. In addition to helping businesses generate leads, Google Ads is essential for raising brand recognition and outpacing competition.  

Generating Quality Leads 

Finding and efficiently communicating with their target audience is one of the biggest obstacles faced by managed IT services companies. This problem can be solved by Google Ads, which gives companies the ability to design extremely focused marketing campaigns that target potential customers who are actively looking for IT solutions.  

Here are 11 ways that Google Ads aids with lead generation:  

1. Keyword Targeting: Managed IT Services providers can select keywords relevant to their offerings. When users search for these keywords, their ads are displayed at the top of the search results. This increases the possibility that leads will be converted by ensuring that the ads are seen by those who are actively looking for IT solutions.  

2. Geographic Targeting: For businesses offering services in specific regions, Google Ads enables precise geographic targeting. Ads will only be shown to users in the specified geographic area as a result, ensuring that marketing efforts are directed towards the most appropriate target.  

3. Ad Extensions: Call extensions and site link extensions are two examples of the many ad extensions that Google Ads offers. These add-ons give prospective customers more information and motivate them to take action, like calling or visiting the website, which can enhance lead generation. 

4. Remarketing: Managed IT Services providers can use remarketing to target website visitors who didn't convert the first time around. Businesses may re-engage potential leads and persuade them to change their minds by delivering targeted adverts to these individuals as they browse other websites.

Boosting Brand Awareness 

For the Managed IT Services sector to develop credibility and trust, brand recognition is essential. A provider stands out from the competition and becomes the go-to choice for organizations' technology needs when a strong brand presence is established. A key factor in increasing brand awareness is Google Ads:  

5. Display Network Advertising: Google Ads' Display Network enables businesses to showcase visually appealing banner ads on websites across the internet. This approach exposes the brand to a broader audience, even beyond those actively searching for IT services, thereby increasing brand visibility.  

6. YouTube Advertising: With Google Ads, businesses can create video ads to be displayed on YouTube, one of the world's largest video-sharing platforms. Crafting informative and engaging videos about IT solutions not only educates the audience but also reinforces the brand's expertise and authority in the field.  

7. Consistent Messaging: By crafting compelling ad copy and visuals, Managed IT Services providers can convey a consistent message across all their ads. This consistent messaging helps in building a strong brand identity and reinforcing the brand's values and offerings in the minds of potential clients.  

Outpacing the Competition 

In a competitive market, Managed IT Services providers need to differentiate themselves and demonstrate their unique value proposition. Google Ads offers several strategies to help providers outpace their competitors:  

8. Brand Search: Other competitors can place bids on a certain brand name to rank higher in the search results. While keeping competitors off the top page of the search results when potential clients are looking for a specific brand, a brand search campaign can be more affordable. 

9. Ad Positioning: Google Ads allows providers to bid on keywords that their competitors are also targeting. By strategically setting bids, providers can secure prime ad positions on search results pages, gaining a competitive edge by being among the first results users see.  

10. A/B Testing: Google Ads' A/B testing capabilities enable providers to experiment with different ad variations to identify what resonates best with their target audience. This iterative approach helps refine ads over time for optimal performance.  

11. Competitive Campaigns: Managed IT providers may benefit from competitive campaigns that help them be placed at the top of the search results. Businesses can catch potential clients who may recognize another brand by name but may match a different provider better by strategically selecting competitive brand keywords.  

Google Ads is a powerful tool that holds the potential to transform the marketing efforts of Managed IT Services providers. From generating high-quality leads to boosting brand awareness and outpacing competitors, Google Ads offers a comprehensive solution to navigate the challenges of the digital landscape. By strategically harnessing the capabilities of Google Ads, Managed IT Services providers can position themselves as industry leaders, effectively meet client needs, and pave the way for sustained growth in a competitive market.  

Learn more about Google Ad Services from TSL Marketing, an MSP & B2B Technology Agency.  

Tags: Google Advertising, MSP, MSP marketing, A/B Testing, Ad Targeting, Ad Campaigns, Brand Awareness