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Blog Category // B2B Marketing (3)
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Jun 03, 2025
• Brian Shilling
Maximizing Sales Efficiency for AWS Partners with HubSpot Sequences and Marketing Plays
The cloud landscape is dynamic, and for AWS Partners, standing out and scaling efficiently is paramount. You're not just selling technology; ... Learn More
May 23, 2025
• TSL Marketing
5 Lead Generation Tips for SaaS Companies
Each type of B2B tech company faces unique lead generation challenges. The software as a service (SaaS) industry is constantly growing and ... Learn More
May 21, 2025
• TSL Marketing
IT Services Firms Survey Insights: Top Marketing & Sales Priorities
Recently, TSL Marketing surveyedalmost 50 business leaders at IT Service firms that include managed service providers (MSPs), managed security ... Learn More
Nov 06, 2024
• Brian Shilling
Maximizing Sales Efficiency for B2B Technology Companies with HubSpot Sequences and Marketing Plays
In today's crowded B2B Tech marketplace, getting your message in front of the right audience at the right time is more critical — and ... Learn More
Oct 17, 2024
• TSL Marketing
Top Takeaways from HubSpot Inbound 2024
As a HubSpot Platinum Partner, the TSL Marketing team has been attending the HubSpot Inbound Conference for over a decade, demonstrating our ... Learn More
Aug 21, 2024
• TSL Marketing
5 Ways to Define Your Target Audience for B2B Marketing
In today's digital age, it's more important than ever for IT services firms to target the right audience for effective B2B marketing. With so ... Learn More
Apr 03, 2023
• Michael Stiriti
B2B Telemarketing Techniques for Lead Progression
Outbound telemarketing to prospects who don’t know you has never been easier. What used to take hundreds of hours, thousands of dollars, and ... Learn More
Jan 27, 2023
• David English
How Technology Providers and Partners Can Work Together on Lead Generation
A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between channel companies and ... Learn More
Jan 24, 2023
• TSL Marketing
How B2B Tech Companies Can Maximize Online Visibility
As a B2B tech company, you know that competition can be fierce. To stand out and attract more customers, it's essential to have a solid online ... Learn More
Nov 28, 2022
• TSL Marketing
3 Tips for Using Your Company’s Website to Generate Leads
One of the keys to B2B marketing success is keeping your pipeline full. To keep your pipeline healthy, your company should leverage a website’s ... Learn More
Nov 23, 2022
• David English
B2B Tech Marketing Best Practices: 2023 Marketing Planning Tips
At TSL Marketing, we encourage the companies we work with to start planning their marketing strategies by setting clear goals. Learn More
Feb 23, 2022
• TSL Marketing
3 Expert Tips on Website Optimization
At TSL Marketing, we take an agile approach to website development, helping our clients revamp their websites by creating launchpad websites and ... Learn More
Feb 16, 2022
• TSL Marketing
3 Expert Tips on How to Use Customer Personalization
As a HubSpot Diamond Partner, TSL Marketing believes in Smarketing, encouraging the sales and marketing teams to work together. Our Vice ... Learn More
Feb 09, 2022
• TSL Marketing
3 Expert Tips on How to Use HubSpot and LinkedIn Ads Together
At TSL Marketing, we have subject matter experts in all areas of B2B Marketing. Ryan Nicholson, VP Marketing, is our resident expert on LinkedIn ... Learn More
Feb 02, 2022
• TSL Marketing
The C-Suite’s Guide on Measuring ROI for B2B Tech Marketing
In the last quarter of 2021, TSL Marketing surveyed 100 B2B Tech marketers on their investment priorities for 2022. C-level executives can ... Learn More
Nov 24, 2021
• TSL Marketing
2022 B2B Tech Marketing Trends | TSL Marketing
In Q4 of 2021, TSL Marketing surveyed 100 B2B Tech marketers on their investment priorities for 2022. Below, you can either watch a video ... Learn More
Dec 17, 2020
• TSL Marketing
How Reliable Is Buyer Intent Data?
There are many statistically driven, data-churning agencies that claim they can provide you with a list of companies that are in the market to ... Learn More
Nov 18, 2020
• Ryan Nicholson - VP of Marketing
Google Ads Content Targeting Tips
Welcome to the final post in our two-part blog series on Google Ads setup. Last week, we talked about Audience Targeting and the associated ... Learn More
Nov 11, 2020
• Ryan Nicholson - VP of Marketing
Tips for Google Ads Audience Targeting
When working with our clients on Google Ads setup, most of our focus is on Google Search Ads and Google Display Advertising. In this article, ... Learn More
Oct 26, 2020
• David English
2021 Marketing Planning Tips
The following blog post recaps a discussion between TSL Marketing's President David English and SVP of Operations & Strategy Jeff ... Learn More
Sep 01, 2020
• Joe Davis - Digital Sales Executive
Power User Game Planning for Your Sales Process
In my last blog post, I explored what it means to be a Power User and how mastering your platform leads to exponential growth, organization-wide ... Learn More
Aug 20, 2020
• Michele Balze - Copywriter
Results of MSP/MSSP Marketing Survey for 2020
In 2020, TSL Marketing surveyed 244 business leaders at managed service providers (MSPs) and managed security service providers (MSSPs). We ... Learn More
Jul 28, 2020
• Joe Davis - Digital Sales Executive
Power Up Your Process with HubSpot | TSL’s Digital Sales
Power User. Get ready to read that phrase a few times throughout this article. What does it really mean? Is it just an industry buzzword? Or is ... Learn More
Jul 13, 2020
• Britt Hansson
3 Ways to Understand Your Clients’ Needs
Four years ago, my former employer Tech Data IBM sent me to its big event in Vegas for a day-long digital marketing workshop. Little did I know ... Learn More
Jun 25, 2020
• Michael Stiriti
Your Website, and Why It’s Inadequate
It is time for IT Managed Service Providers to seriously reconsider the role that a website plays in their business growth plan. Learn More
Jun 18, 2020
• Jamie Hill
Designing for the B2B Buyer’s Journey
Each stage of the B2B buyer’s journey comes with a set of recommended collateral that has proven to meet and fulfill the needs of prospective ... Learn More
May 28, 2020
• Norma Shepardson
Proven Techniques that Build Trust in Your Website
As potential customers quickly comb the internet for solutions to their business problems, you don’t have long to earn their trust and keep them ... Learn More
Apr 14, 2020
• Ryan Nicholson
Reallocating Your Event Budgets for 2020
Companies often plan their marketing budgets a year ahead, including those funds dedicated to event marketing. According to a survey conducted ... Learn More
Mar 12, 2020
• David English
Why Channel Marketers Should Care About Partner SEO
Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their products. Typically, the ... Learn More
Jan 29, 2020
• Michele Balze
The 20-Year History of TSL and Channel Marketing
TSL Marketing recently celebrated its 20th anniversary. We wanted to take this opportunity to have our President and co-founder David English ... Learn More
Nov 19, 2019
• Ryan Nicholson - VP of Marketing
LinkedIn Advertising - Advanced Best Practices
Everything in the LinkedIn ad set up is trying to get you to expand to bigger and bigger audiences. Why? Well it may be a little self-serving on ... Learn More
Nov 12, 2019
• Noah Armstrong
Coffee with an Expert: Developing Websites that Adapt and Perform
Welcome to the seventh edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of ... Learn More
Nov 05, 2019
• Michele Balze
Why Mobile-Friendly and Fast Websites Are Important
Websites present great opportunities for converting prospects into customers. However, if visitors don’t have a good experience on your website, ... Learn More
Oct 28, 2019
• Kerri Vardon
Coffee with an Expert: Project Management for Digital Marketing Campaign Planning
Welcome to the sixth edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of ... Learn More
Sep 03, 2019
• Michael Stiriti
Coffee with an expert: Extending the Reach of Your Market Development Funds
Welcome to the fifth edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of ... Learn More
Jul 23, 2019
• Jamie Hill
Coffee with an expert: Visualizing your brand with our UX Design Expert
Welcome to the fourth edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of ... Learn More
Jun 21, 2019
• Jenni Schreiber
Coffee with an expert: Getting Recognized, Known, & Trusted
Welcome to the third edition of Coffee With an Expert, a series of interviews with TSL Marketing's subject matter experts about their areas of ... Learn More
Dec 14, 2018
• David English
Understand Your B2b Audience
Who is Your Audience? Building a great buyer persona goes beyond just understanding customer demographics. It is understanding who your target ... Learn More
Aug 18, 2015
• David English
How to Make a Business Case for B2B Marketing
Business Case Guide for Marketing Professionals Putting Your Great Marketing Ideas into Action We see this happen all the time: You have a great ... Learn More
Jul 28, 2015
• Ryan Nicholson
B2B Social Media - Encouraging Team Participation
Why Your B2B Social Media Is Failing and How to Fix It You've built out B2B content campaign and now you want to promote your content through ... Learn More
Jul 14, 2015
• Ryan Nicholson
How to Get More Eyes on your B2B Content
Amplifying Your B2B Content and Increasing Reach Hello content marketers. So you’ve taken the plunge and gone out and created purpose built, ... Learn More
Jun 02, 2015
• Ryan Nicholson
5 Reasons Your Blog Will Fail
Thoughts on Writing Better Blog Articles So... Is Blogging Dead? This is going to be a bit ironic because I’m writing this article in a blog, ... Learn More
May 15, 2015
• David English
4 Traits of a Successful Joint Marketing Plan
How to go to market without losing your mind Learn More