Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

Google Ads Content Targeting Tips

Our TSL digital advertising expert shares some tips for content targeting on Google ads.

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Tips for Google Ads Audience Targeting

Our TSL digital advertising expert shares some tips for audience targeting on Google ads.

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2021 Marketing Planning Tips

Marketing leaders can convince business leaders to fund marketing efforts by aligning their strategies with business and sales goals and...

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Power User Game Planning for Your Sales Process

In part 2 of his blog series, TSL’s Digital Sales Executive Joe Davis discusses the benefits of being a HubSpot Power User.

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Results of MSP/MSSP Marketing Survey for 2020

Read the results of our 2020 MSP/MSSP Marketing Survey and discover the 5 areas managed service providers need to focus on for digital...

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Power Up Your Process with HubSpot | TSL’s Digital Sales

TSL’s Digital Sales Executive Joe Davis discusses the benefits of being a HubSpot Power User.

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3 Ways to Understand Your Clients’ Needs

Read a blog post from one of TSL’s account managers, who is also a previous client, share how her dual experience shapes client...

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Your Website, and Why It’s Inadequate

TSL’s Customer Growth Strategist provides tips on how Managed Service Providers can incorporate their website into their sales and...

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Designing for the B2B Buyer’s Journey

Our marketing designer gives guidance on color, font, and imagery for B2B marketing content in each stage of the B2B buyer's journey.

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Proven Techniques that Build Trust in Your Website

TSL Marketing's UX designer explains how adding trust-building elements to your B2B website can increase conversions.

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Reallocating Your Event Budgets for 2020

TSL Marketing’s VP of Marketing shares how to build client relationships digitally using Market Development Funds.

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Why Channel Marketers Should Care About Partner SEO

Channel marketers for OEMs should help business partners to improve SEO and website performance because partners can reach niche audiences...

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The 20-Year History of TSL and Channel Marketing

Read the story of TSL Marketing's 20-year history told by our President David English. Learn how TSL started, how we have changed, and our...

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LinkedIn Advertising - Advanced Best Practices

Tips for B2B marketers on building better LinkedIn advertising. We discuss how audience targeting and segmentation lead to better...

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Coffee with an Expert: Developing Websites that Adapt and Perform

Catch the latest edition of TSL's Coffee With an Expert blog and learn how Senior Developer Noah Armstrong works with clients to develop...

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Why Mobile-Friendly and Fast Websites Are Important

Companies need to develop fast and mobile-friendly websites to optimize the user experience for multiple devices, increase visits, and...

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Coffee with an Expert: Project Management for Digital Marketing Campaign Planning

TSL Marketing's Senior Director of Strategic Account Management Kerri Vardon gives tips on how to keep a digital marketing campaign on...

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Coffee with an expert: Extending the Reach of Your Market Development Funds

TSL Marketing's Director of Channel Sales and Client Strategy discusses how to optimize and stretch your channel marketing dollars.

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Coffee with an expert: Visualizing your brand with our UX Design Expert

TSL Marketing's Design Expert discusses the ins and outs of working with a B2B marketing designer.

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Coffee with an expert: Getting Recognized, Known, & Trusted

Learn how TSL's Quality Assurance Expert can help your brand become recognized, known, and trusted.

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Understand Your B2b Audience

Most B2B marketers understand the companies they're targeting but not the person. 5 steps on how to build better persona based marketing.

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