Most B2B marketers understand the companies they're targeting but not the person. 5 steps on how to build better persona based marketing.
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Understand Your B2b Audience
Dec 14, 2018
Who is Your Audience? Building a great buyer persona goes beyond just understanding customer demographics. It is understanding who your ...
How to Build B2B Buyer Personas for Inbound Marketing
Jul 22, 2015
What is Persona Building? When an inbound marketer asks you about your target market these days they aren't asking about your ideal company ...
5 Reasons Your Blog Will Fail
Jun 02, 2015
Thoughts on Writing Better Blog Articles So... Is Blogging Dead? This is going to be a bit ironic because I’m writing this article in a ...
