AI is transforming how people search online. Traditional SEO is no longer enough. Now, AI-powered tools, such as ChatGPT, Perplexity, Google Gemini, and Copilot, generate answers directly from content.
TSL Marketing AI SEO services help ensure your brand features in generative AI results, including those for voice search, increasing your company’s visibility and engagement with target audiences.
Artificial Intelligence Search Engine Optimization (AI SEO) is the practice of optimizing content for search that is conducted through AI-driven platforms such as ChatGPT, Google Gemini, Copilot, and Perplexity.
Also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), this approach to search ensures your content surfaces in searches conducted using GenAI tools and virtual assistants.

Structuring content for AI Overviews
We design your content so AI-driven search engines can easily summarize and feature it. Clear headings, concise answers, and logical flow ensure your brand appears in AI-generated overviews and featured snippets.
Using semantic markup and schema
Our team applies structured data and schema tags to help AI systems interpret your content accurately. This boosts your chances of appearing in answer engines and rich results, improving both visibility and click-through rates.
Tailoring content for large language models (LLMs)
We craft content optimized for generative AI tools like ChatGPT and Google Gemini. By focusing on conversational tone, comprehensive answers, and context-rich phrasing, we make sure your content aligns with how LLMs deliver responses.
Request Your AI SEO Audit Today
Our AI SEO specialists will evaluate how visible your brand is across AI-driven search platforms and generative engines. You’ll receive actionable recommendations to help your content surface when customers use tools like ChatGPT, Google Gemini, and Copilot to research IT solutions and services.
Content Optimization for AI Overviews
We format your content to be easily quoted by AI tools.
Schema & Structured Data Implementation
We apply rich schema markup to help AI understand your content.
LLM Optimization
We tailor your content for Large Language Models, such as GPT and Gemini.
AI Search Audit and Visibility Tracking
We analyze your current visibility in AI search tools.
Content Strategy & Creation
We create AI-friendly blog posts, landing pages, and offering descriptions.
AI SEO for Local Search
Monitor how your company appears in emerging AI-powered search engines.
Whether you start small or go all-in, our bundled marketing retainers are built to flex with you.
Here's what you can expect when working with us:
We optimize the websites of managed service providers to ensure they have a strong local presence and rank highly in voice search.
We help managed security service providers create content that positions their company as an authoritative source of information on cybersecurity in AI-powered searches.
We develop strategies for software-as-a-service firms to provide authoritative answers to questions posed by target audiences in zero-click searches.
We ensure solution providers appear as the definitive source of information on IT hardware software, and infrastructure during search using AI-powered platforms.
According to Semrush, over 13% of Google searches now show AI Overviews.
✔️ Google’s AI Overviews now appear in over 13% of searches, reshaping how users consume information.
✔️ These summaries often pull from multiple sources, so your content needs to be structured for quick, clear answers.
✔️ If your site isn’t optimized for AI-driven summaries, you risk being excluded from these high-visibility spots.
Users get answers without visiting your site.
✔️ More searches end without a click because answers are displayed directly in AI-generated results.
✔️ This trend means traditional SEO alone isn’t enough—visibility now depends on how well your content feeds AI engines.
✔️ Businesses that adapt early will capture attention even when users don’t visit a website.
Authority Drives AI Visibility
AI tools pull content directly from trusted sources.
✔️ AI tools prioritize authoritative, trustworthy sources when generating responses.
✔️ Implementing schema, semantic markup, and clear topical relevance signals authority to AI systems.
✔️ Building credibility through consistent, high-quality content is essential for ranking in AI-driven search.
Don’t Risk Losing Visibility
Businesses not optimized for AI fall behind.
✔️ Companies ignoring AI SEO risk losing organic traffic and leads to competitors who embrace it.
✔️ AI-driven platforms are becoming primary discovery tools for buyers—your content must meet their standards.
✔️ Future-proof your strategy by optimizing for both traditional search and generative AI engines.
Traditional SEO focuses on ranking in search results. AI SEO focuses on being featured in AI-generated answers.
Yes. We optimize your content to be referenced by these platforms.
Absolutely. Local content can be optimized for AI tools and voice search.
AI SEO complements traditional SEO and often improves overall performance by ensuring your content gets found in AI-powered search.
AI SEO doesn’t require a complete overhaul of your content. To be found in searches conducted using AI tools, you can format your content for AI extraction and promote content across channels to ensure it’s discoverable by GenAI tools.
There’s no difference. The industry is using different terminology. HubSpot has coined AEO, and it’s tied into their new Loop marketing methodology. Check out HubSpot’s AEO grader if you want to see how your site is measuring up.
Free AI SEO Assessment
We can audit your AI SEO performance to let you know what’s working, what’s not, and how to make improvements.