TSL Internal Resources

Website UX/CRO Services

Our Methodology

• TSL uses an agile website approach, rooted in Growth-Driven Design principles.
• View TSL's Agile Methodology PowerPoint Deck for more information about our approach and process.
• Become Hubspot-certified:
  • Growth Driven Design (Baseline Track) & Study Guide
  • Growth Driven Design (Agency Track) & Study Guide

Our Services

• TSL's Website UX/CRO service packages are outlined here: https://www.tslmarketing.com/pricing/website-development 
• Battlecard for Sales (internal)
• Sell Sheet for customers

Examples of Our Websites

• Customer testimonial quotes and before and after images are available to share with customers in PDF form here and PPT slide form here.
• Launchpad Websites
  • TSL Marketing
  • Carrier Logistics (now in Continuous Improvement)
• Launchpad/Communications Hub Website hybrid
  • CEBOS (now in Continuous Improvement)
• Communications Hub
  • Fairbanks Morse

Launchpad Process & Sample Production Work

For a detailed review of the Launchpad project phases, meetings, and deliverables, listen to this recording and view the Clarizen project plan.

The following are examples of customer-facing materials and outputs throughout the process.

• Launchpad Website Kickoff & Goals Call (PowerPoint Slide Template)
• Original Pre-Launchpad Sitemap (PDF)
• Recommended Launchpad Sitemap (PowerPoint Slides)
• Brand & UX Intake Notes (PowerPoint Slides)
• Style Board (in InVision)
• Homepage Wireframe (PDF)
• Homepage Design (in InVision)
  

Continuous Improvement Process & Sample Production Work

• Recommendation Report for a new custom page (PDF)
• Wireframe for a new custom page (PDF)
• Content for a new custom page (PDF)

Example of Before & After UX/CRO Improvements:

• Original Page
• Optimized Page

Website Optimization Process & Sample Production Work

• We begin the retainer with the initial audit (PDF). The initial audit is done not only to establish a baseline of where the customer is at today, but also to give us a checklist of priority items to focus on as we dive into optimizing the site.
• The audit turns into a wishlist that allows us to prioritize our efforts as ‘critical fixes’ all the way down to ‘nice to have.’ We place focus on fixing anything that’s causing harm to the site or creating frustration for users, then move onto less critical updates from there.
• Retainers include regular check-ins with the dedicated manager and the relevant SEO/UX/CRO experts.
• We hold a review with the customer of recommended updates and get approval/align with their own team’s priorities before making changes.
• The Audits/Wishlist are a starting point. TSL will continue to evolve our recommendations during the course of our partnership
• Hours are spent monthly on the identified fixes/updates per the Audit & Wishlist. The breakdown of how hours are used will be customized based on customers’ unique needs. Members of our team who will be assigned hours monthly could include the following:
• VP, Marketing
• Sr. Director, User Experience
• Senior SEO Manager
• Graphic Design & UX Manager
• Sr. Copywriter
• Sr. Editor
• Sr. Developer
• Digital Marketing Manager
• Project Manager