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Website Content and UX/CRO Services

Our Approach

  • View TSL's Agile Methodology PowerPoint Deck for more information about our approach and process.
  • View TSL's UX and CRO Basics for Internal Training PowerPoint Deck and watch video below

 

 

Our Services

  • As of August 2022, TSL updated Website UX/CRO Retainers into the following model:
    • Starter service for the engagement: "Web Content Starter" OR "Web Content Starter with Homepage"
    • Ongoing retainer: "Web Content Retainer"
  • TSL's previous Website UX/CRO Retainer and website development packages are outlined here: https://www.tslmarketing.com/pricing/website-development 
  • TSL developers and strategists only work within Wordpress or Hubspot for full website coding, new page additions, and existing site layout adjustments. We do not have capabilities in proprietary platforms (ex. Octane). We may be able to support a customer using another website platform, for an ad hoc request, if we send the work to an Alliance Partner. However, we should consider that this may not be a long-term retainer partnership solution due to budget constraints.

Web Content Starter and Retainer Overview

Additional resources are linked below.

  • Web Content Starters and Retainer delivery roadmap and pricing spreadsheet can be downloaded here. This document can be modified per proposed/sold services for a customer and can be shared with them as an initial timing and action plan.
  • The Web Content Calendar template spreadsheet can be downloaded here. This should be set up by the PM with content descriptions/titles per the quarterly content plans from the Creative Director and SEO Manager.
  • Sample deliverables
    • Month 1 includes SME audits and planning. 
      • Developer will be tasked with doing a web platform review/audit to include in the main audit presentation
      • SEO manager will create a standard SEO audit and possible content recommendations for the Creative Director
      • Creative Director will create an audit and web content plan presentation

 

Examples of Our Websites

  • Customer testimonial quotes and before and after images are available to share with customers in PDF form here and PPT slide form here.
  • More TSL Digital Portfolio examples are here.

 

Communication Hub and Launchpad Website Process & Sample Production Work

For a detailed review of the Launchpad project phases, meetings, and deliverables, listen to this recording and view the Clarizen project plan.

The following are examples of customer-facing materials and outputs throughout the process.


Continuous Improvement Phase: Website Optimization UX/CRO Service

Process & Sample Production Work

Example of Before & After UX/CRO Improvements:

 

Website Optimization Process & Sample Production Work

  • We begin the retainer with the initial audit (PDF). The initial audit is done not only to establish a baseline of where the customer is at today, but also to give us a checklist of priority items to focus on as we dive into optimizing the site.
  • The audit turns into a wishlist that allows us to prioritize our efforts as ‘critical fixes’ all the way down to ‘nice to have.’ We place focus on fixing anything that’s causing harm to the site or creating frustration for users, then move onto less critical updates from there.
  • Retainers include regular check-ins with the dedicated manager and the relevant SEO/UX/CRO experts.
  • We hold a review with the customer of recommended updates and get approval/align with their own team’s priorities before making changes.
  • The Audits/Wishlist are a starting point. TSL will continue to evolve our recommendations during the course of our partnership
  • Hours are spent monthly on the identified fixes/updates per the Audit & Wishlist. The breakdown of how hours are used will be customized based on customers’ unique needs.

Website Privacy Policies

TSL does not write privacy policy language/statements for our clients. However, we do recommend that all customers' websites have a privacy policy stated. Here is our standard statement that a manager or strategy resource can relay to a customer.

  • "We did not locate a privacy policy on your website, and recommend that you create one."
  • [IF APPLIES if doing LinkedIn advertising with LeadForms]: "In addition, the LinkedIn advertising that we recommend running for our campaign utilizes LeadForms, and a requirement of use is that the site ads drive traffic to have a privacy policy."
  • "Your privacy statement needs to accurately reflect your site's data collection and use. It should be clear, direct, easy to understand, and should incorporate the types of information you will collect from visitors to your website. We recommend that you reach out to your legal team for guidance in the creation of your privacy policy. Please send it over in a Word doc once finalized."

 

About Website Domains