Website Optimization Process & Sample Production Work
We begin the retainer with the initial audit (PDF). The initial audit is done not only to establish a baseline of where the customer is at today, but also to give us a checklist of priority items to focus on as we dive into optimizing the site.
The audit turns into a wishlist that allows us to prioritize our efforts as ‘critical fixes’ all the way down to ‘nice to have.’ We place focus on fixing anything that’s causing harm to the site or creating frustration for users, then move onto less critical updates from there.
Retainers include regular check-ins with the dedicated manager and the relevant SEO/UX/CRO experts.
We hold a review with the customer of recommended updates and get approval/align with their own team’s priorities before making changes.
The Audits/Wishlist are a starting point. TSL will continue to evolve our recommendations during the course of our partnership
Hours are spent monthly on the identified fixes/updates per the Audit & Wishlist. The breakdown of how hours are used will be customized based on customers’ unique needs. Members of our team who will be assigned hours monthly could include the following:
Sr. Director, User Experience
Senior SEO Manager
Graphic Design & UX Manager
Digital Marketing Manager
ADDRESS 8840 Stanford Blvd. Suite 3700 Columbia, MD 21045