B2B Channel Marketing Services

Marketing Professionals Who Understand The Channel

TSL's roots are in the channel. Since our founding in 1999 as Technology Sales Leads, we've helped channel organizations build campaigns catered to the needs of their business partners.

Established technology distributors, system integrators, VARs, and ISVs, trust TSL to build, manage, and execute their integrated marketing campaigns.

This deep experience helps us understand and benchmark your existing  strategy and then build comprehensive solutions to improve your channel ROI.

Whether you are large organization looking to develop a channel sales and marketing strategy, or a technology reseller trying to make the best use of your market development funds, we build marketing campaigns that align with your business goals.

Channel Marketing Strategy

We take pride in partner strategy development, lead development, and our ability to improve pipeline yield. We've worked with thousands of channel partners over the years helping them to generate demand and progress leads. We've also provided back-end support to help them secure MDF funds, submit leads, and report win-revenue. 

TSL makes it easy for channel partners to focus on running their business.

Global Approach

We can support all of your regional or global channel systems. Our global presence extends beyond North America to Europe, South America, Southeast Asia, India, and Australia. We've worked with global  companies to help them build their partner communities and extend their reach into new markets. 

Our teams help ensure that co-marketing funds are allocated in ways that align with the goals of the channel regardless of their geographic location.

B2B Marketing Offerings

From our start in telemarketing to our current focus on integrated marketing campaigns, our team is constantly innovating in order to bring the latest marketing best practices to our clients. Whether you're looking for outbound lead generation or inbound lead generation services, our experienced team of marketing professionals can help. 

  • B2B Demand Generation
  • Telemarketing 
  • Marketing Consultation
  • Lead Progression
  • Pipeline Visibility
  • Content Marketing
  • Social Media 
  • Search Engine Optimization
  • Website Development
  • Digital Advertising
  • Video Production

For more information visit our channel solutions page.

Learn more about the TSL  leadership team  and contact us us to find out how we can help with your marketing plans.

View the video below to join the president of TSL Marketing as he discusses the topic of Channel Marketing Strategy - The Basics!



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