Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

8 Healthcare Social Media Marketing Resolutions You Should Make in 2017

Healthcare social media resolutions to get your new year off to a great start.

Read More

Anticipate and Answer Medical Device Sales Objections

Learn how to anticipate objections and develop better medical device marketing content. While you're here access your free guide to medical...

Read More

5 Step Process to Enhance Customer Retention and Increase Revenue

Learn 5 ways medical device marketing teams can help increase revenue and retain customers after a sale has been made.

Read More

How to Build Your Own Medical Device Marketing Plan

Learn how to build a medical device marketing plan that is aligned to your sales process.

Read More

Healthcare Social Media Manifesto: Where to Focus Your Efforts

Getting Started With Healthcare Social Media: A manifesto for hospitals, group practices and other providers.

Read More

Healthcare Social Media Spotlight: Johns Hopkins Medicine

An in-depth look at how the nation's number 1 hospital maintains its edge on popular social networks.

Read More

Healthcare Social Media Spotlight: Mayo Clinic

Mayo Clinic provides a social media strategy that many healthcare organizations would do well to emulate.

Read More

How Long Does It Take Inbound Marketing to Work?

Inbound marketing success stories are everywhere, but how long will it take your company to realize these results?

Read More

How Patients and Providers use Social Media Infographic

Infographic: Health care and social media, how patients and providers are using social networks.

Read More

Medical Device Marketing Infographic: How To Market To Doctors

How to market to doctors in today's online, connected world. Infographic.

Read More

Google Stats Confirm New Medical Device Content Marketing Era

Statistics from Google show the importance of a fine-tuned medical device content marketing plan.

Read More

Getting Your Medical Sales Reps to Buy Into Content Marketing

Getting your medical reps to buy into you content marketing plan can pay dividends in the long run. Here's how.

Read More

How to Create and Promote Targeted Medical Device Marketing Content

Every effective marketing campaign depends on developing personas and tailoring the message to that specific target market.

Read More

Inbound Selling: The Art of the Break Up Email and When to Use It

One of the more powerful inbound selling tools can simply be letting go.

Read More

Infographic: How Patients + Physicians Use Social Media

Infographic. Consumers and physicians are turning to the internet to both find and discuss healthcare information."

Read More

Medical Device Digital Marketing Report Card: Medtronic

Medtronic is a medical device industry leader, but are they leading the way with their digital marketing?

Read More

Medical Marketing: How to Generate Leads Your Sales Team Will Love

These two medical marketing strategies can help you deliver leads your sales team will love.

Read More

DECTrend Analysis: The Shift Toward Inside Medical Device Sales Teams

Companies across a wide range of industries are experiencing a shift to inside sales teams and the medical device industry is no exception.

Read More

Evidence-Based Medical Device Digital Marketing: Content

New research provides evidence to the efficacy of digital marketing for medical devices.

Read More

Building a Medical Device Marketing Site that Generates Sales

Create a medical device marketing website that really does its job—that draws in prospects and moves them along the sales funnel.

Read More

Best Social Media Tools for Medical Practice Marketing: Find Content

The best social media tools for finding content to share for medical practice marketing.

Read More