B2B SEO (Search Engine Optimization)

[ B2B Search Marketing Is Hard ]

As a B2B marketer, you have your work cut out for you. Buyers have access to more data than ever. Google found that the average B2B buyer conducts 12 searches before engaging with a specific brand.

To resonate, your website and content have to address all stages of the buyer’s journey. You need to educate prospects on how they can address a current challenge and position your solution as a leader.

As a B2B marketer, you must overcome:

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  • Long Sales Cycle: Products and services are expensive and complex.
  • Highly Competitive Marketplace: In many cases, markets are already saturated.
  • Very Niche Market: Innovative products target specific industries that have unique challenges.
  • Blurry Line Between B2B and B2C: Are users searching for personal reasons or on behalf of their businesses?

[ B2B Search Engine Optimization (SEO) Is Critical to Success ]

Good SEO ensures that search engines can find your quality content. Google’s algorithm attempts to find content that not only answers a search request but also considers the user experience (UX) once potential customers arrive at your site.

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Get search marketing right with the free SEO Checklist for 2018

[ B2B Tech SEO Audits ]

The TSL approach begins with an evaluation of your current site. Even if you want a completely new site, there are insights that can be uncovered through the historical data from your site.

With our audits you can:

  • Increase your ranking in search results.
  • Elevate your site’s position to appear above your competitors in search. 
  • Help more B2B buyers find your site.
  • Convert your visitors into leads and sales. 
  • Learn what your visitors want from your site.

FREE SEARCH ENGINE AUDIT

Your website is your No. 1 marketing tool. Help buyers, partners, and potential employees find your site and your value proposition. 

BEGIN WITH A FREE SEO AUDIT

[ B2B SEO Is an Ongoing Process ]

For maximum value, SEO should be regularly monitored and managed over time. It is not a one-time SEO audit and does not happen in a vacuum. Search engines have algorithms that are regularly changing. The information that prospects search for also changes over time.

Once we have completed a B2B Tech SEO Audit, we can help you implement fixes over time based on real visitor behavior.

SEO ADVICE PACKAGE

Provides a stable foundation for a site that is lacking basic optimization.

Receive expert analysis and recommendations to improve search results.

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SEO FOUNDATIONS PACKAGE

Go beyond the basics: Draw high-quality search traffic to your website.

Combine expert advice with competitor analysis and on-page SEO updates.

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SEO ADVANCED PACKAGE

A proven SEO strategy to maximize your organic search visibility.

Add conversion optimization and increased visibility to increase lead conversions.

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Technology MSP averaged 8 new leads per month over the past 16 months.

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Enterprise IBM Business Partner increased web traffic by 30% while lowering bounce rate by 50%.

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“TSL provides more than marketing tactics to PSR; they are our trusted partner, truly helping to grow our business through their strategic advice.”  

- Glenn Baker, President of PSR, Inc.