B2B Search Marketing Is Hard
As a B2B marketer, you have your work cut out for you. You must overcome some of these challenges:
- Long Sales Cycle: Products and services are expensive and complex.
- Highly Competitive Marketplace: In many cases, markets are already saturated.
- Very Niche Market: Innovative products target specific industries with unique challenges.
Buyers have access to more data than ever. Google found that the average B2B buyer conducts 12 searches before engaging with a specific brand.
To resonate, your website and content have to address all stages of the buyer’s journey. You need to educate prospects on how they can address a current challenge and position your solution as a leader.
B2B Search Engine Optimization (SEO) Is Critical to Success
Great content placed on a well-designed website is a fantastic start, but it is not enough. The best content in your industry is only effective if your target market can find the information it needs. This is where B2B SEO comes in.
Good SEO ensures that search engines can find your quality content. Google’s algorithm attempts to find content that not only answers a search request but also considers the user experience (UX) once potential customers arrive at your site. UX is as important as your content and page design.
B2B SEO Audits
The TSL approach begins with an evaluation of your current site. Even if you want a completely new site, there are insights that can be uncovered through the historical data from your site.
Our audits include:
- Organic Traffic & Visibility Benchmarks
- Full On-Page Optimization Analysis
- Technical SEO Error Analysis
- Backlink Portfolio Analysis/Backlink Cleanup
- Penalty Recovery
- Keyword Research
- Internal Linking Analysis
- Duplicate Content Evaluation
- Usability Analysis
- Local SEO
An SEO Audit from TSL Marketing includes insights into how people are finding your site, what they are doing on the pages, and what they do before and after they visit your site. We strive to provide you with information that is actionable along with recommendations that you can apply immediately to improve your site’s performance.
B2B SEO Is an Ongoing Process
For maximum value, SEO should be regularly monitored and managed over time. It is not a one-time SEO audit and does not happen in a vacuum. Search engines have algorithms that are regularly changing. The information that prospects search for also changes over time.
That process has to start somewhere. That is why we offer a TSL Marketing Quick SEO Audit.
TSL Marketing Quick SEO Audit
The Quick SEO Audit is designed to provide you with quick, actionable information about your site and help you build measurable key performance indicators (KPIs).
We work with you and Google Analytics to choose 5 to 10 core pages and then perform an audit on them. You will receive high-value, actionable insights, data analyses, and suggestions to improve your pages. We simplify this information to help eliminate information overload as you get started.
Schedule Your Quick SEO Audit Today
Get started on your journey by scheduling your Quick SEO Audit today. The process begins with a commitment-free consultation with a B2B search engine optimization expert from TSL Marketing.
Start the journey to receiving higher-quality visitors to your site by getting a complimentary B2B SEO audit!