A Comprehensive Guide to MSP Marketing Best Practices in 2026
This guide draws on TSL Marketing’s 25 years of experience as a B2B tech marketing agency working with over 350 managed IT service firms to ... Learn More
David English
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Managed Marketing Services for B2B Tech & MSP Growth
Ready to outsource your marketing and maximize your ROI? Can our managed marketing services help your B2B tech or MSP business grow? Imagine ... Learn More
2024 Lead Generation Tips for IT Services Firms
The start of the new year is a great time to get your company’s marketing plan in place. The technology marketing landscape is always changing, ... Learn More
How to Use Inside Sales and Telemarketing in B2B Tech Lead Generation
As marketing evolves, changes seem to happen slowly. However, the extent of the change over time has been quite stunning. Learn More
B2B Tech Awareness & Thought Leadership Marketing | TSL Marketing
What is Awareness Marketing, Thought Leadership, and Brand Marketing? How Can B2B Tech Firms Build Awareness and Thought Leadership? How to ... Learn More
How Technology Providers and Partners Can Work Together on Lead Generation
A key focus on joint marketing efforts is often lead generation. Lead generation can be a collaborative effort between channel companies and ... Learn More
B2B Tech Marketing Best Practices: 2023 Marketing Planning Tips
At TSL Marketing, we encourage the companies we work with to start planning their marketing strategies by setting clear goals. Learn More
2021 Marketing Planning Tips
The following blog post recaps a discussion between TSL Marketing's President David English and SVP of Operations & Strategy Jeff ... Learn More
Why Channel Marketers Should Care About Partner SEO
Original equipment manufacturers (OEMs) and SaaS firms have many business partners (BPs) that market and sell their products. Typically, the ... Learn More
Understand Your B2b Audience
Who is Your Audience? Building a great buyer persona goes beyond just understanding customer demographics. It is understanding who your target ... Learn More
B2B Lead Nurturing in 5 easy steps
It comes as no surprise to most that winning business is always top of mind for sales professionals. Because of this, sales personnel tend to ... Learn More
Lead Progression: Guide to Reigniting Stalled Leads
I've compiled some quotes from some of the greatest NFL coaches of all time to help inspire your lead-progression tactics. Planning Early for ... Learn More
Channel Marketing Strategy | Setting Channel Marketing Vision
Join TSL's President David English in our next Channel Marketing series video. This weeks topic is about setting the Channel Marketing Vision. ... Learn More
Channel Marketing Problems: White Space Fatigue
Loyal partners often provide a steady revenue stream from B2B IT Solutions, Services Developers and Manufacturers (B2B IT Developers), but are ... Learn More
Why Marketing Automation Fails
Companies who develop fully automated inbound plans without a human following up may lose out on winning new customers. Learn More
Channel Marketing Strategy - Ideal Partner Profile for Net New Business
Have a look at our next Channel Marketing video below. Join the president of TSL Marketing as he discusses the topic of Channel Marketing ... Learn More
Benefits of Branding Your Business
Tips for Brand Building Here are 5 tips to help improve your brand marketing and a few of the benefits that you should see as a result of your ... Learn More
Channel Marketing Strategy - Creating A Joint Marketing Plan
President of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded video below. This weeks topics ... Learn More
Is Your Marketing Leadership Falling Behind?
Learning the Basics: What Every Marketing Leader Needs To Know about Modern Digital Marketing Inbound digital marketing is evolving at a rapid ... Learn More
B2B Marketing Strategy - Make Your Marketing SMARTer
Marketing Goal Setting Setting Realistic Goals If you set marketing goals for your team that aren't realistic this will hurt your efforts in the ... Learn More
How to Make a Business Case for B2B Marketing
Business Case Guide for Marketing Professionals Putting Your Great Marketing Ideas into Action We see this happen all the time: You have a great ... Learn More