Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

8 Healthcare Social Media Marketing Resolutions You Should Make in 2017

Healthcare social media resolutions to get your new year off to a great start.

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Anticipate and Answer Medical Device Sales Objections

Learn how to anticipate objections and develop better medical device marketing content. While you're here access your free guide to medical...

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5 Step Process to Enhance Customer Retention and Increase Revenue

Learn 5 ways medical device marketing teams can help increase revenue and retain customers after a sale has been made.

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How to Build Your Own Medical Device Marketing Plan

Learn how to build a medical device marketing plan that is aligned to your sales process.

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Healthcare Social Media Manifesto: Where to Focus Your Efforts

Getting Started With Healthcare Social Media: A manifesto for hospitals, group practices and other providers.

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Healthcare Social Media Spotlight: Johns Hopkins Medicine

An in-depth look at how the nation's number 1 hospital maintains its edge on popular social networks.

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Healthcare Social Media Spotlight: Mayo Clinic

Mayo Clinic provides a social media strategy that many healthcare organizations would do well to emulate.

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How Long Does It Take Inbound Marketing to Work?

Inbound marketing success stories are everywhere, but how long will it take your company to realize these results?

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How Patients and Providers use Social Media Infographic

Infographic: Health care and social media, how patients and providers are using social networks.

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Medical Device Marketing Infographic: How To Market To Doctors

How to market to doctors in today's online, connected world. Infographic.

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Google Stats Confirm New Medical Device Content Marketing Era

Statistics from Google show the importance of a fine-tuned medical device content marketing plan.

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Getting Your Medical Sales Reps to Buy Into Content Marketing

Getting your medical reps to buy into you content marketing plan can pay dividends in the long run. Here's how.

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How to Create and Promote Targeted Medical Device Marketing Content

Every effective marketing campaign depends on developing personas and tailoring the message to that specific target market.

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Inbound Selling: The Art of the Break Up Email and When to Use It

One of the more powerful inbound selling tools can simply be letting go.

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Infographic: How Patients + Physicians Use Social Media

Infographic. Consumers and physicians are turning to the internet to both find and discuss healthcare information."

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Medical Device Digital Marketing Report Card: Medtronic

Medtronic is a medical device industry leader, but are they leading the way with their digital marketing?

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Medical Marketing: How to Generate Leads Your Sales Team Will Love

These two medical marketing strategies can help you deliver leads your sales team will love.

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DECTrend Analysis: The Shift Toward Inside Medical Device Sales Teams

Companies across a wide range of industries are experiencing a shift to inside sales teams and the medical device industry is no exception.

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Evidence-Based Medical Device Digital Marketing: Content

New research provides evidence to the efficacy of digital marketing for medical devices.

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Building a Medical Device Marketing Site that Generates Sales

Create a medical device marketing website that really does its job—that draws in prospects and moves them along the sales funnel.

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Best Social Media Tools for Medical Practice Marketing: Find Content

The best social media tools for finding content to share for medical practice marketing.

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Beating The Sunshine Act: A Way Forward for Medical Device Companies

Gaining access to surgeons, physicians and other decision makers in the age of the Sunshine Act.

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5 Ways Future Medical Device Sales Reps Will Be Successful

The medical device sales process is shifting, but that doesn’t mean sales professionals will play a less important role.

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The Most Underrated Medical Device Marketing Strategy

The one effective but under utilized medical device marketing tool every company should master.

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The Top 10 Best Medical Specialties

Report: The top 10 best medical specialties. Learn modern marketing methods for physicians, surgeons, hospitals and practices.

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Top Tech Tools for Medical Device Sales Reps

The top tech tools a marketer can use to enable the sales team to share content more effectively.

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What is a Healthcare Content Marketing Strategy? (And Why Do You Need One?)

A well developed healthcare content marketing strategy can take your inbound marketing results from good to great.

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Why Your Healthcare Marketing Strategy Must Be Nimble

There is a major shift happening in the way healthcare consumers access information - yet again. Develop a nimble healthcare marketing...

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5 Ways Content Marketing Enhances Social Selling

78.6% of sales reps who used social selling techniques outperformed their peers. Content can help salespeople exceed quotas.

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5 Reasons Great Storytelling Enhances Healthcare Content Marketing

Learn how storytelling can help your healthcare content marketing rise above the fray.

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5 Examples of Smart Healthcare Social Media Policies

Here are 5 smart healthcare social media policies. Use these to help craft one for your organization.

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4 Examples of Brilliant Medical Practice Marketing

Learn from these brilliant examples of medical practice marketing.

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3 Ways Content Marketing can Help Medical Sales Reps Reach Customers

Learn how content marketing can help medical sales reps get past tough gatekeepers and technology that works against them.

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3 Tips to Increase Medical Device Sales in a Challenging Marketplace

Learn three ways to increase medical device sales in today's tough business environment.

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15 Inbound Sales Statistics to Share with Your Team

Share these statistics with your sales team and convince them to embrace inbound sales.

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How MedTech Marketing can Increase Revenue in Lost Accounts

Learn how Medtronic increased revenue with targeted medtech marketing campaigns into lost accounts.

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