Unbounce is a service we use to host individual landing pages when a client will not allow us to build pages on their main domain for our campaigns.
Unbounce should only be used when Hubspot or other content management systems are not available, and for short-term campaigns. Landing Pages in Unbounce will be removed from our account once a campaign has ended. For more information on use cases and project request template, go to the page Emails, Landing Pages, Thank You Pages, Thank You Emails.
Send emails to project manager and/or customer journey manager.
Update the email notification subject line
Formatted as "[New Lead] Client: Campaign - Incentive"
Example: "[New Lead] Gigamon: Survey - $10 Gift Card"
Form setup: What type of form should be used (is there a form to be embedded, an existing Hubspot form to integrate, etc.?)
Integration to Hubspot
Make sure form is already created in Hubspot
Make sure Contact Properties are already created in Hubspot
Add Hubspot account to Unbounce
Configure field mapping to the right form and form fields.
Requesting a Subdomain from a Client
When running a campaign or creating a landing page for a client that may not have a content management system (CMS) to host landing pages, setting up a subdomain to host custom landing pages that TSL can build and manage is a necessity to get campaigns into market.
What is a subdomain? – A subdomain is an Internet domain which is part of a primary domain such as “survey.google.com.” Typically, you can set them up at no extra cost with your current domain manager.
REASONS WHY A SUBDOMAIN IS REQUIRED
We may need to create a subdomain to host new landing pages for the following reasons:
The client will not allow us to create landing pages on their website.
There isn’t a website or HubSpot account to host landing pages.
Their Hubspot subscription has been eliminated/cancelled/reduced and landing pages are not an option.
A subdomain enables TSL to build and maintain landing pages without bottlenecks from clients.
REASONS TO HAVE A BRANDED SUBDOMAIN
TSL Marketing advocates for the use of branded subdomains. For example, this means that if we’re running a survey for Google, we recommend the use of a subdomain like “survey.google.com” instead of a random domain such as “survey.searchpagemarketing.com.” Using a subdomain of the client’s main domain will establish credibility which is important when we are asking people to submit personal information about themselves and their company.
With more credibility, we find that:
The conversion rate will be higher,
People will be more likely to submit accurate information instead of fake answers,
The ad quality score can improve which can reduce the cost of running ads and increase the frequency at which your ad is displayed to potential leads.
How to Set up a Subdomain with Clients for Unbounce
Estimated time to complete: 2-5 minutes to set up and up to 48 hours for changes to fully propagate with your hosting provider.
What you'll need:
A domain (customer must have a website for a custom subdomain OR they will need to use the default "Unbounce" subdomain.
Administrative access to your domain's DNS.
Owner/Administrative access to your Unbounce account.
Adding Your Domain In The Unbounce Account
Choose a subdomain, such as "survey.mysite.com" or "resources.mysite.com" depending on if you are running surveys or promoting eBooks.
Send subdomain recommendation to customer for approval.
Receive approval and provide the name to the strategist.
Log in to Unbounce.
Select the client under which you would like to add your custom domain.
Open the "Domains" tab from the side navigation bar.
Click "Add a Domain" or "Add your first domain".
Enter your domain name (either a root domain or a subdomain).
Click Create Domain to confirm.
Connecting Your Domain
Send the customer the following instructions:
Sign in to your domain hosting service.
Navigate to your DNS management page.
Find the CNAME record settings.
Create a new CNAME record.
Enter a value for your subdomain in the host field. (For example, you'd enter "try" if you wanted to set up "try.mysite.com".)
Type unbouncepages.com in the "CNAME" field.
Enter unbouncepages.com as the destination or address.
Create a form in Hubspot to connect the Unbounce LP form to. You'll likely need to create new a new Hubspot Contact Property for each form field.
Make the HubSpot contact properties open text answers - NOT multiple choice or radio button choices. You CAN map multiple choice options from an Unbounce form field to a text field/contact property in HubSpot.
Log into Unbounce
In the Page Overview screen for the landing page you wish to integrate with HubSpot, click "HubSpot" to start the integration process.
Click "Connect with HubSpot".
HubSpot will prompt you to log in if you aren't logged in already.If you have more than one account associated with your HubSpot login, choose an account.
Click "Grant Access".
Wait for Unbounce to authenticate with HubSpot and redirect you back to Unbounce.
Select the HubSpot formyou wish to use with your Unbounce page andclick "Continue".
Republish your page by clicking the Republishbutton at the top right corner of your page. (HubSpot uses a tracking script that is inserted into your Unbounce page, and as a result you'll need to republish your pages after integrating with HubSpot to finalize the changes).
Tips for Editing Unbounce Landing Pages
LANDING PAGE TIPS
Hold down CTL while making edits on the mobile view so it doesn't change the desktop view of the landing page.