Emails, Landing Pages, Thank You Pages, Thank You Emails

Marketing Best Practices

  • If a Landing Page has a form that will be filled out there should be an accompanying:
    • Thank You Page - This gives us a place to track conversions. We should not simply show a "Thank You/Success" message on the original Landing Page (called an "inline thank you").
    • Thank You Email - This serves as a follow-up reminder to the user that they submitted information to the company. This establishes familiarity, which is important because we will likely follow up with them via phone as part of a paired outbound service.
  • It's helpful to have "social titles" built out in concert with the landing pages so we have "banners" to use in the potential future promotion of the message. 
  • If a client purchases an email and a landing page, in theory, we should have access to all of those levers. 

 

LP Build Options

  • If customer has HubSpot, attempt to use this platform first and foremost
  • If customer has HubSpot but their subscription doesn't include LPs, host LPs on Unbounce
  • If customer does not have HubSpot:
    • Host LP on client's Wordpress website if they use that for their website OR
    • Host LPs on Unbounce

 

Email Build Options

  • If customer has Hubspot or other Marketing Automation Platform, this is preferred
  • If customer does not use a MAP and does not have any other email system in place, setup a MailChimp account for client to use

 

Using Unbounce

  • Unbounce is best used for one-off campaign or surveys and is not a long-term solution for ongoing marketing work
  • Must start by setting up a subdomain on Unbounce. Refer to Process Page: Creating a Subdomain.
  • If building in Unbounce, we do not need to assign a designer's time or produce a .jpg design comp.
  • We only need to provide the strategist with fonts, font size, logo files, and image elements in .png format.

 

 

Requirements for Landing Page, Email, Thank You Page

BEFORE REQUESTING A NEW LANDING PAGE, PLEASE FILL OUT THIS FORM to make sure the developer has all the required information up front. 

  • If TSL is only completing builds using client-provided content, download this form and send to customer OR fill out with them on a call to ensure we have all necessary details.
  • If TSL is handling the copy and/or design as well as builds, refer to the project request template below for planning. This should be transferred to the Clarizen discussion post with details.

 

Project Request for Landing Page, Email, Thank You Page

Content

  • Content to refer to as a resource for messaging
  • Content to include as a link within copy
  • If custom design is needed:
    • Link to existing pages to look to for inspiration
    • Image types to use or avoid
  • CTA information - What will be offered or what is the desired action?

Build: General

  • Location (HubSpot, Unbounce, Other):
  • HubSpot Portal ID (If applicable):
  • Unbounce Subdomain (If applicable):
  • Internal Page Name:
  • Landing Page Template or Page to Clone:
  • Submission Date of Build Request:
  • Required Due Date of FINALIZED content:
  • Campaign Name:
  • Required Workflows (What automation is required?): 

Build: Landing Page

  • Page Title:
  • Meta Description:
  • Page URL:
  • Form Title:
  • Required Form Fields:
  • Block Free Email Addresses? (Yes or No): 
  • Email(s) to receive form submission notifications:
  • Email to be assigned Contact Owner of the responder in HubSpot:

Build: Thank You Page

  • Thank You Page Internal Name:
  • Thank You Page Template:
  • Thank You Page Title: 
  • Thank You Page URL: 

Build: Thank You Email

  • Thank You Email Platform (MailChimp, HubSpot, etc):
  • Thank You Email Internal Name:
  • Thank You Email Template:
  • Thank You Email Subscription Type (Marketing Info, etc):
  • Thank You Email Sender Name:
  • Thank You Email Sender Email:
  • Thank You Email Subject Line: