Emails, Landing Pages, Thank You Pages, Thank You Emails
Marketing Best Practices
If a Landing Page has a form that will be filled out there should be an accompanying:
Thank You Page - This gives us a place to track conversions. We should not simply show a "Thank You/Success" message on the original Landing Page (called an "inline thank you").
Thank You Email - This serves as a follow-up reminder to the user that they submitted information to the company. This establishes familiarity, which is important because we will likely follow up with them via phone as part of a paired outbound service.
It's helpful to have "social titles" built out in concert with the landing pages so we have "banners" to use in the potential future promotion of the message.
If a client purchases an email and a landing page, in theory, we should have access to all of those levers.
Variables and Options for Builds
If customer has HubSpot, attempt to use this platform first and foremost.
If customer does not have HubSpot, host LP on client's Wordpress website if they use that for their website or set up a subdomain on Unbounce for their LPs (best for one-off campaign or surveys, not a long-term solution).
If building in Unbounce, we do not need to assign a designer's time or produce a .jpg design comp. We only need to provide the strategist fonts, font size, logo files, and image elements in .png format.
If their HubSpot subscription doesn't include LPs, host LPs on Unbounce.
Requirements for Landing Page, Email, Thank You Page
If TSL is only completing builds using client-provided content, <<download this form>> and send to customer OR fill out with them on a call to ensure we have all necessary details.
If TSL is handling the copy and/or design as well as builds, refer to the project request template below for planning. This should be transferred to the Clarizen discussion post with details.
Should be built in HubSpot (or Pardot).
If not available, setup a MailChimp account for client.
Do not recommend MailChimp to client if they have an email system in place.
Project Request for Landing Page, Email, Thank You Page
Content to refer to as a resource for messaging
Content to include as a link within copy
If custom design is needed:
Link to existing pages to look to for inspiration
Image types to use or avoid
Location (HubSpot, Unbounce, Other):
HubSpot Portal ID (If applicable):
Unbounce Subdomain (If applicable):
Internal Page Name:
Landing Page Template or Page to Clone:
Submission Date of Build Request:
Required Due Date of FINALIZED content:
Required Workflows (What automation is required?):
Build: Landing Page
Required Form Fields:
Block Free Email Addresses? (Yes or No):
Email(s) to receive form submission notifications:
Email to be assigned Contact Owner of the responder in HubSpot:
Build: Thank You Page
Thank You Page Internal Name:
Thank You Page Template:
Thank You Page Title:
Thank You Page URL:
Build: Thank You Email
Thank You Email Platform (MailChimp, HubSpot, etc):
Thank You Email Internal Name:
Thank You Email Template:
Thank You Email Subscription Type (Marketing Info, etc):
Thank You Email Sender Name:
Thank You Email Sender Email:
Thank You Email Subject Line:
ADDRESS 6085 Marshalee Dr Suite 100 Elkridge, MD 21075