Emails, Landing Pages, Thank You Pages, Thank You Emails
Marketing Best Practices
If a Landing Page has a form that will be filled out there should be an accompanying:
Thank You Page - This gives us a place to track conversions. We should not simply show a "Thank You/Success" message on the original Landing Page (called an "inline thank you").
Thank You Email - This serves as a follow-up reminder to the user that they submitted information to the company. This establishes familiarity, which is important because we will likely follow up with them via phone as part of a paired outbound service.
It's helpful to have "social titles" built out in concert with the landing pages so we have "banners" to use in the potential future promotion of the message.
If a client purchases an email and a landing page, in theory, we should have access to all of those levers.
LP Build Options
If customer has HubSpot, attempt to use this platform first and foremost
If customer has HubSpot but their subscription doesn't include LPs, host LPs on Unbounce
If customer does not have HubSpot:
Host LP on client's Wordpress website if they use that for their website OR
Host LPs on Unbounce
If customer has Hubspot or other Marketing Automation Platform, this is preferred
If customer does not use a MAP and does not have any other email system in place, setup a MailChimp account for client to use
Unbounce is best used for one-off campaign or surveys and is not a long-term solution for ongoing marketing work