Digital Advertising Services

 

Our Services

  • LinkedIn service packages
  • TSL also offers custom-scoped LinkedIn and Google advertising services

 

Production Process

  • Manager holds an ad planning call with client and ad manager to discuss strategy.
  • Manager submits Expense Sheet to Request PO for ad spend
    • Note: Initial spend PO is capped at $5,000. Performance will be re-evaluated and PO can be increased at that time.
  • Manager posts Project Request in Clarizen with following details:
    • Ad platform and format (LinkedIn Sponsored Update, LinkedIn InMail)
    • URLs of the landing pages, website pages, content where the ads will link to
    • Audience
    • How many images are needed?
    • Branding guidelines and logo
    • Are these meant to be branded to align with another company? If so, check below section on Branding to verify this is allowed.
  • Ad manager posts ad copy in reply to project request
  • Designer creates ad images

Ad image size specifications can be found online as they change when platforms and ad format/offerings are updated.

  • LinkedIn 
  • Google - Responsive Display Ads [As of 8/2020]
    • Avoid text. Text may cover no more than 20% of the image. Note: To fit in some ad spaces, your image may be cropped horizontally - up to 5% on each side.
    •  Image
      • Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)
      • Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120KB)
    • Logos:
      • If you choose the upload option, keep in mind that the logo should be square per dimensions below, but for best rendering it is also recommended to add a landscape logo.
        • Square: 1200 × 1200 (min required: 128 × 128, max file size: 5120KB)
        • Landscape (4:1): 1200 × 300 (min required: 512 × 128, max file size: 5120KB)
      • A transparent backgound is best, but only if the logo is centered.
  • Google - Custom Banners [As of 8/2020]
    • Here are a couple of different opinions on top performing ad sizes. All available sizes are below:
      • Ad Size#1: 300×250
      • Ad Size#2: 336×280
      • Ad Size#3: 728×90
      • Ad Size#4: 300×600
      • Ad Size#5: 320×100
    • Top-Performing Ad Sizes and Other Supported Ad Sizes are listed on Google Ad Manager Help Site.

 

Branding

Some companies allow ads to be branded (in visuals, in search terms for Google) and others do not. [Updated August 2020]

Allow:

  • IBM
  • Cisco
  • VMware

Do Not Allow:

  • Dell

 

Execution

Loading a Matched Audience List in LinkedIn