Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

Anticipate and Answer Medical Device Sales Objections

Learn how to anticipate objections and develop better medical device marketing content. While you're here access your free guide to medical...

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Google Stats Confirm New Medical Device Content Marketing Era

Statistics from Google show the importance of a fine-tuned medical device content marketing plan.

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Getting Your Medical Sales Reps to Buy Into Content Marketing

Getting your medical reps to buy into you content marketing plan can pay dividends in the long run. Here's how.

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How to Create and Promote Targeted Medical Device Marketing Content

Every effective marketing campaign depends on developing personas and tailoring the message to that specific target market.

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Evidence-Based Medical Device Digital Marketing: Content

New research provides evidence to the efficacy of digital marketing for medical devices.

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Building a Medical Device Marketing Site that Generates Sales

Create a medical device marketing website that really does its job—that draws in prospects and moves them along the sales funnel.

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Beating The Sunshine Act: A Way Forward for Medical Device Companies

Gaining access to surgeons, physicians and other decision makers in the age of the Sunshine Act.

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Top Tech Tools for Medical Device Sales Reps

The top tech tools a marketer can use to enable the sales team to share content more effectively.

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5 Ways Content Marketing Enhances Social Selling

78.6% of sales reps who used social selling techniques outperformed their peers. Content can help salespeople exceed quotas.

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3 Ways Content Marketing can Help Medical Sales Reps Reach Customers

Learn how content marketing can help medical sales reps get past tough gatekeepers and technology that works against them.

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