Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

Hubspot Impact Awards - Winning eBook

Discover how TSL Marketing developed the successful eBook, 5 Technology Shifts Sending Aftershocks to the Apparel Industry, for FDM4...

Read More

Turning the Art of War into the Art of WOW

Learn how TSL used content marketing and behavioral data to formulate an eBook that connected with a hard-to-reach audience and drove...

Read More

Captain Quint's Favorite eBook Design

Check out our toothy submission into HubSpot's 2015 Impact Awards for "Best Client Graphic Design"!

Read More

Creating a Voice, a Platform, a Series, and a Following

Revealing the secret sauce to inbound marketing blogging success with a client story.

Read More

B2B Social Media - Encouraging Team Participation

Having problems getting your team to participate in your social media efforts? Here are 10 tips to get your team members more engaged.

Read More

How to Build B2B Buyer Personas for Inbound Marketing

A quick overview on how to build B2B Buyer Personas. Download our Free Guide.

Read More

Content Marketing and the Power of The Interview

What do curiosity, empathy, honesty, and sincerity have to do with b2b content marketing? Learn how the power of a great interview can...

Read More

Why Lead Progression is Important

Are you employing a lead progression program for your sales and marketing organization? Read this to find out why you should put a process...

Read More

How to Get More Eyes on your B2B Content

Are you building great content but not getting impressions? Find out nine tips to amplify the reach of your B2B digital marketing content.

Read More

Why You Need More Sales Sharks on your Team

A Tribute to the Sales Shark. The Persistent. The Hunters. The Closers. Find out why we live every week like it's sales shark week.

Read More

B2B Advertising Tips for LinkedIn Sponsored Updates

Read this first before you dive into LinkedIn Sponsored Updates. Discover how our experts measure B2B success.

Read More

Top 5 Content Curation Tools You Can’t Live Without

Curious how to curate great content? Check out these favorite content curation tools that will help you source articles and save you time.

Read More

Sales & Marketing Alignment: How to Optimize your CRM

If your contact database is giving you a bit of anxiety, you're not alone. It's important to optimize your contacts for optimal results....

Read More

5 Lead Nurturing Tips that Turn “Go away!” into “Take my money!”

Every single call you make in a lead generation and appointment setting campaign has unique and intrinsic value to your overall efforts....

Read More

5 Reasons Your Blog Will Fail

Is B2B blogging dead? Perhaps not. Ryan Nicholson explores the shift in digital content consumption and the top five reasons why today's...

Read More

4 Traits of a Successful Joint Marketing Plan

Go to market with confidence. Here are the four critical traits of a successful joint marketing plan.

Read More

8 Secrets of a Marketing Rock Star

Learn the top tips on how to become a marketing rock star and not be seen as an expense line item by your CEO.

Read More

Logic Defying SEO: The Case for New Website Copy

SEO is all about the searcher. Your valuable content is what drives site engagement. In this article we explore the value of unique content.

Read More

7 Traits of Highly Successful Sales Professionals in the Digital Age

7 Traits of Highly Successful Sales Professionals in the Digital Age

Read More

Building Landing Pages that Convert

How form length, trust, and content value effect your form conversion rates. Consider how good landing pages and great content turn website...

Read More

Discovering Your Flywheel Marketing Metric

How are you determining the success of your marketing efforts? Find tips that will help you make better data-driven marketing decisions.

Read More