TSL partners with The Draw Shop (TDS) to produce whiteboard and cartoon animated style videos for our customers. TSL's project manager serves as liaison between The Draw Shop and the TSL customer. Our goal is to ensure timely review and response from the customer in order for the project to stay on track.
This video content is meant to be informative and captivating to inspire a call to action with the audience. The video production agreement includes storyboarding, scripting, voiceover, and final video creation. The customer owns the rights to the final video file and can upload and distribute however they wish. TSL offers videos in 1, 2, 3, and 4-minute durations, though shorter 1-2 minute videos are recommended.
Listed below are examples of both video styles. Currently, TSL does not have any customer examples of the cartoon style videos.
|PEAK Resources||Converged Core||https://youtu.be/Mpf6jfhODFs|
|Mainline Information Systems||Cloud Strategy||https://vimeo.com/246088509|
|Mainline Information Systems||IT Security Assessment||https://vimeo.com/246458050|
|Mainline Information Systems||Open Data Analytics||https://vimeo.com/246509005|
|Mainline Information Systems||Business Analytics Strategy||https://vimeo.com/246470980|
|Identity Theft Resource Center||https://www.youtube.com/watch?v=6JE1h3N1RD4|
Process to kick off and manage a video in partnership with The Draw Shop is below. Resources:
|1||Project Manager||Meet with customer to discuss needs and intentions for the video(s).|
|2||Project Manager||Review the “Pricing Calculator” file to understand scope, add-ons, and fees. Discuss all options with your customer so that you know exactly which elements they want included in their video before contacting TDS. This will allow TDS to provide you with the initial invoice so TSL can remit payment to move forward with kickoff.|
|3||Project Manager||Draft an email to Rose Guangorena, email@example.com with request to kick off a new video project. The email must include details below.
This is [NAME], a PM with TSL Marketing. We have another project to work with you on, for our customer [COMPANY]. Project details are as follows:
Please send a quote for the project and the initial invoice, and I will open the PO to process payment.
|4||Project Manager||Receive project invoice from TDS. Payment terms are Net 14 for deposit (half up front) the remainder net 60.|
|5||Project Manager||Submit invoice to TSL Finance.|
|6||Project Manager||Upon request, TSL Finance can provide check date, check number, and dollar amount as proof for TDS to get the project started prior to receipt of payment.|
|7||Project Manager||Download and fill out the file “The Draw Shop Video Creative Brief.” Complete as much information as possible to prepare for the customer intake call.|
|8||Project Manager||Hold customer intake call and review all remaining questions on the Creative Brief. Take notes in the Creative Brief document. If a cartoon video, review "The Draw Shop's Cartoon Video Style Catalog" and have the customer select the number(s) of styles that they would like used in their video.|
|9||Project Manager||Email the completed brief to TDS for review. If a cartoon style video, include the customer's style selections.|
|10||The Draw Shop||Creative brief is reviewed and team is assigned to the project. They will set up the project in their Basecamp system and provide updates when deliverables are available for review. From the completion of the creative brief, typical time to project completion runs approximately 4 weeks.|
|11||Project Manager||Plan the schedule for any distribution tactics TSL is responsible for (ex. LinkedIn advertising). Be sure to have any TSL to-do lists fall in sync with The Draw Shop production timelines.|
|12||Project Manager||Receive final invoice from TDS and forward to TSL Finance for payment. Once funds are released (usually within 5 business days) you will receive the final video file.|
|13||Project Manager||Send final video file to customer.|
Notes to update page, from KP 2/11/21: