During this kickoff call we will review the following agenda items: LINK TO LP [content TBD]
Overview of Statement of Work
Our Goals and Process
Requests for Access and Resources
Review Action Items
Project Lead runs External Customer Kickoff Meeting by following the Kickoff Call Guide and referencing SEO-specific sections below.
Kickoff Call: Goals and Process
“Our SEO services are meant to deliver XXXXX and …”SEO KPIs and LPIs FROM JEFF/RYAN
"Let's review our process for the SEO [PACKAGE NAME]. Once you provide us access to XXX, we will start out by performing an SEO assessment and create a Findings & Recommendations report. Then we will hold a call with you where [SEO RESOURCE] will review findings, outline our recommendations for improvement, and be able to answer any questions you have."
Based on package:
Advice Package:"Throughout the [X months duration] we will review your team's updates to the website and impact on performance. Per the Advice Package scope, TSL will not implement any fixes or optimization work. We will, however, review work you or your team implement based on ourrecommendations, andbe able to reportback to youabout impact on your website’s performance."
Foundations Package & Advanced Package: "Throughout the [X months duration] we will make fixes to and optimize your website based on our Recommendations Report and re-prioritize based on performance we see month-to-month."
"Each month, we will review your website's performance against the goals we identify and highlight recommendations for continued improvement. We will hold one call per month with you when we will review the latest results, discuss recommendations, and answer questions you may have. Are there any questions about our process or what you can expect from the SEO [PACKAGE NAME]?
“[SEO SME NAME], do you have anything to add to this?”
Kickoff Call: Requests for Access and Resources
"In order to get started with the SEO [PACKAGE NAME], we'll need access to XXX. If you're able, we'd like to pass the screenshare to you in order to grant us that access now. Are you able to do this now?”
If yes: SEO SME handles access walkthrough [LINK TO INSTRUCTIONS]
If no: Mention in “Review Action items”
ADDRESS 8840 Stanford Blvd. Suite 3700 Columbia, MD 21045