TSL Internal Resources

Databox

What is Databox?

Databox is a dashboarding tool which pulls data from various sources and displays them in charts or tables into a single report. Databox requires a one-time setup and data syncs in an ongoing capacity, so a user can view current results at any point in time. The benefits include providing a professional report that enhances the customer experience, and time savings for the TSL team member.

Example of a Databox Report

SEO Databox Advanced Template

 

How to Set up Databox for a Customer

Step # Owner  Time Action
1     Log in https://app.databox.com/
2     Click the “Client Accounts” dropdown
3     Select “New Client”
4     Add in:
  1. Company’s Name
  2. Client’s Primary Point of Contact Name
  3. Client’s Primary Point of Contact Email
5     Make sure the “Send login information to client” box is unchecked.
6     For “Plan,” select “Client License (Free)”
7     For “Client Access,” select “Admins and Select Users”
8     Select the account manager (yourself or Ines)

 

Adding Dashboard Templates to a Customer Account

Step # Owner  Time Action
1     Navigate to the agency (TSL) account.
2     Hover over the dashboard template you need. (To find approved, final templates, select “Tags,” “FINAL TEMPLATES.”)
3     Click the three horizontal dots and select “Send to Client Account”
4     Select the client account you wish to receive the template. Click Send Copy. (It will not send the data, simply the template.)
5     Navigate to the client account you sent the template to. You should notice a new box with “You have a new Databoard.” Select “Accept.”
6     In the “Choose Your Data Sources” pop up, select:
  1. Connect Google Search Console
  2. Connect Google Analytics
  3. Connect SEM Rush
7     It will begin pulling the data into that dashboard.
8     To edit the data, dates, or confirm data pulled in correctly, hover over the new dashboard and select “Edit.”
9     In the edit view, you’ll need to update the name of the slide with the client’s name. The proper naming convention for this is “SEO STANDARD MEASUREMENTS | Client’s Name.” For example, for Peak the slide would go from being named “SEO STANDARD MEASUREMENTS [FINAL]” to “SEO STANDARD MEASUREMENTS | Peak Resources”
10     The live dashboard link can be found by clicking the full screen or preview link icon while in the edit view or while hovering the particular dashboard in the client’s account view.

 

TSL's Databox Templates

Databox is the standard reporting method for all of our digital retainer services. If a customer is receiving one of TSL's standard retainer services, we must use the corresponding template for their dashboard(s). We cannot add or remove metrics from retainer services. Templates are named as follows.

  • SEO Standard Metrics -> Databox Label: “SEO STANDARD MEASUREMENTS [FINAL]”
    • SEO Score
    • Increase Overall Organic Traffic & Keyword Rankings
    • Search Visibility
    • Search Impressions
    • Search Clicks
    • Search Click-through-rate
  • SEO Advanced Metrics -> Databox Label: “SEO ADVANCED MEASUREMENTS [FINAL]”
    • Overall Organic Search Growth/Keyword Ranking
    • Conversions
    • Page Interactions
    • Videos Watched
    • Content Downloads
    • Subscriptions
    • Blog Readership
  • Digital Advertising Measurements
    • Page Interactions
    • Videos Watched
    • Content Downloads (Ungated)
    • Subscriptions
    • Blog Readership
    • Conversions by Channel
    • Conversions by Page and Channel
  • Website Metrics
    • Pages Viewed by Channel
    • Site Speed
    • Bounce Rate & Page Exit Rates
    • New Users by Channel
    • Return Visitors
    • Time on Site by Channel
    • Conversions by Page and Channel

For non-retainer or custom digital services, we may choose to include different data points. To view the full list of available data sources and metrics, click here.