How TSL Helped QAD CEBOS Develop a Winning Digital Brand

21.04%

INCREASE IN
NEW USERS

22.04%

GAIN IN OVERALL
WEB TRAFFIC

26.65%

GROWTH IN
ORGANIC SEARCH

Year over year, WWW.CEBOS.COM saw double-digit percentage increases in website interactions.

“I am very impressed with the energy I am getting and the follow-through.”

Tom Seadler, President — QAD CEBOS

[ The Challenge ]

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QAD CEBOS didn’t feel its brand conveyed a strong emotional message. The company needed to promote its differentiators through the website, www.cebos.com. QAD CEBOS wanted to convey quality through the site and come across as a trusted authority. The company wasn’t sure how its website was performing and what was attracting users.

[ The Solution ]

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In 2017, TSL revamped the www.cebos.com website using Agile methodology. We created a launchpad website and set a baseline for performance so QAD CEBOS could track growth. Based on results, QAD CEBOS was able to identify that its APQP solution was driving much of the website traffic. Through the new website, QAD CEBOS refined its brand messaging to emphasize what makes it stand out in the field of quality management.

Continuous improvement produced gains in website performance on www.cebos.com over
the last 6 months:

CLICKS ROSE 32%

VISIBILITY INCREASED 55%

From the previous 6 months to the last 6 months:

BLOG IMPRESSIONS WENT UP 64%

BLOG TRAFFIC GREW BY 33%

Responder work brought additional successes:

75% OF REGISTRANTS ATTENDED EVENTS

2 TO 5 CONVERSIONS PER WEEK THROUGH THE WEBSITE

AVERAGE OF 1 OPPORTUNITY A WEEK

 

[ The Benefits ]

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Through its partnership with TSL, QAD CEBOS developed a strong digital brand as a company that promotes a preventative approach to operational excellence. The company acquired a full-circle approach to marketing that includes a personal touch through responder work. The new website increased the visibility of the QAD CEBOS brand and boosted the number of interactions with the website and other marketing content.

“The lead report you guys put together is impressive and on-point for what I want. … [Kirk] is very smart. I am very impressed.”

Tom Seadler, President — QAD CEBOS

[ About QAD CEBOS ]

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Since 1995, QAD CEBOS has been providing enterprise-wide quality management and management process system software and services. Over 350 quality-minded customers use QAD CEBOS in every aspect of their manufacturing business.

[ About TSL ]

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Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.

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