People want to know about who you are, what challenges you can help them solve, and how you've solved those challenges for people like themselves.
Brand Drives Demand
People don’t buy from brands they’ve never heard of. Your team knows this because they make purchases based on the same criteria. That’s why investing in getting your name out there is vital for any marketing campaign.
You need to make sure that your organization is working to become recognized, known, and trusted by your audience of potential buyers. Buyers not only look to purchase from brands they’re familiar with, but they also seek out companies that are customer-centric and popular with consumers.
What is your plan to make your brand likable?
Think of the money that your organization spends on shirts, pens, letterhead, keychains, etc. Money that is spent on branded swag could be better invested in building your digital brand.
Kaushik emphasizes the importance of measuring the outcomes of digital brand marketing campaigns, reminding us that engagement is not a metric.3