How TSL Helped ANAB Top the Search Rankings

+72.43%

INCREASE IN
NEW USERS

+87.05%

GROWTH IN
OVERALL SESSIONS

6.06%

BOUNCE RATE

+Year over year, ANAB saw substantial increases in website interactions.

72.43% increase in new users from organic search

[ The Challenge ]

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ANAB is in a niche market that creates heavy competition for search rankings. They need to rank highly for terms related to compliance and accreditation. The company also needed to merge two websites into one while maintaining — and even growing — website traffic.

[ The Solution ]

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In 2017, TSL revamped the CEBOS website using Agile methodology. We created a launchpad website and set a baseline for performance so CEBOS could track growth. Based on results, CEBOS was able to identify that its APQP solution was driving much of the website traffic. Through the new website, CEBOS refined its brand messaging to emphasize what makes it stand out in the field of quality management.

#1 Organic search rankings for industry keywords:

  • “laboratory accreditation bureau”

  • “lab accreditation”

  • “iso 17020 certification”

Search rankings for industry keywords rose from outside the top 10:

  • “agilent spin off keysight” rose from 21 to 9

  • “accredited body” jumped from 11 to 4

  • “17025 quality manual” climbed from 12 to 4

Top 3 Search Results for Industry Keywords:

  • 17 Number 1 Ranked Keywords

  • 16 Number 2 Ranked Keywords

  • 15 Number 3 Ranked Keywords

[ The Benefits ]

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With TSL’s help, ANAB was able to rank for the terms they wanted, such as those related to certification training and accreditation for industry compliance standards. ANAB achieved numerous top 5 search results for industry keywords. Many search rankings rose to first and second place. Moving the website to HubSpot enabled ANAB to automate and obtain SEO reports.

17 Industry Keywords Ranked at #1

[ About ANSI National Accreditation Board (ANAB) ]

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ANAB is the largest multi-disciplinary accreditation body in North America. It plays an important role in ensuring the safety and quality of goods and services and in protecting the environment.

The organization accredits management systems and certification bodies, calibration and testing labs, forensic test and calibration service providers, inspection bodies, police crime units, reference material producers, and proficiency test providers. ANAB conducts assessments to make sure its clients follow international standards and are competent to do their work.

[ About TSL ]

tsl-logo

Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.

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Schedule a complimentary Digital Marketing Assessment with TSL.

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