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“TSL’s approach to optimizing our website for growth was seamless and easy for our team from start to finish. Their ability to lead and guide us through our website transformation was incredibly simple and organized. I love the finished design and appreciate their approach to continuous improvement of the site instead of delivering a finished product that needs to be redone in a few more years.”
-Kimberly Fry, Director of Marketing & Events – ProActive Solutions
ProActive Solutions wanted to take a more targeted and individualized approach to marketing to reach particular locations and industries. The company wanted to capture leads with large enterprises. Due to competition for search with a popular line of facial cleansing products, the company was struggling to get name and brand recognition.
ProActive didn’t realize the marketing and sales potential of a website. Out of necessity, the company had a website but wasn’t using it to its full advantage. The original website lacked appeal and didn’t promote brand awareness or create opportunities for conversion.
ProActive also lacked structure in its marketing system and couldn’t capture meaningful insights about customer interactions.
ProActive and TSL have been on a 5+ year journey together. ProActive was one of the first companies to invest in TSL for both a website refresh and a marketing platform.
TSL showed how ProActive could benefit from a digital marketing strategy. We switched ProActive to HubSpot CRM so the company could take advantage of inbound and outbound marketing and align sales with marketing, a practice HubSpot calls “smarketing.”
ProActive gained a single source of truth by switching to the HubSpot CRM platform. HubSpot CRM helped with sales and marketing enablement. It’s a better platform for customer engagement tracking and analysis than the one ProActive had been using previously.
After helping with the website and digital marketing strategy, TSL began to align sales and marketing to help with pipeline progression. We helped ProActive claim and take advantage of marketing development funds (MDF).
We also helped the company with content creation and social media marketing. TSL helped ProActive streamline its content marketing strategy and begin writing and publishing blogs. We identified subject matter experts at ProActive who could contribute to thought leadership. With TSL’s guidance, ProActive is able to follow social media best practices, use LinkedIn marketing, and leverage paid social.
TSL sales execs and PMs visited ProActive in person for consultations when launching the CRM. Our team members have also participated in charity events and outings with ProActive partners, vendors, and customers.
TSL helped ProActive achieve sales and marketing alignment. ProActive is pleased with the leads they are able to generate with enterprise customers. The company now reaches customers it hadn’t been able to reach previously.
The website and digital marketing campaigns have created a broader interest in ProActive. Website traffic has increased. The new website represents the brand visually and from a content perspective. ProActive also ranks higher for industry keywords and its own brand name.
For over 20 years, ProActive has been delivering infrastructure solutions and IT architecture design and consultation services to clients ranging from startups to Fortune 500 companies. ProActive is a top women-owned-and-run business offering custom solutions and personalized support.
Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.