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“We chose HubSpot as the single platform to execute our entire marketing strategy. The integration was fairly simple. I've used several platforms in the past and HubSpot's ability to consolidate efforts has made a huge difference in our initiative and ability to connect the dots with fully integrated campaigns.”
– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions
Pegasus Technology Solutions is a relationship-driven technology services provider that delivers enterprise-level technologies to a variety of different clients. For years, the company built its business by getting in front of people with face-to-face events, supplemented by digital marketing efforts.
In 2020, Pegasus planned to consolidate its one-off digital campaigns into a more robust omnichannel strategy. The cancellation of face-to-face events due to COVID-19 made this transition even more crucial for growing Pegasus’ pipeline. Pegasus needed to figure out how to replicate the partner-driven feel it is known for and infuse it into online events, emails, and digital advertising. These tactics also had to drive prospects to a fully optimized website that contributes to lead gen efforts. Finally, Pegasus was in search of a single technology platform to streamline its marketing tools so everything could live in one place to avoid duplicate efforts.
Pegasus partnered with TSL to build an entirely new website. Using a hub model, the website demonstrated the company’s many areas of expertise, while allowing visitors to choose relevant areas of interest.
Pegasus also invested in a HubSpot Marketing Hub Professional license with a CMS Add-on. This purchase ensured continuous web updates were feasible and on time. Using HubSpot also allowed the marketing team to assist the sales team with prospecting initiatives by automatically feeding their activities into the CRM.
TSL played a key role in the platform migration and integration efforts, as well as provided technical support and onboarding as needed.
With TSL’s help, the migration was seamless and integral to tying the sales and marketing initiatives together. Prior to moving to HubSpot, Pegasus appeared to operate under two separate parts of business, but now marketing and sales can work together in lockstep. This promising road toward true smarketing efforts demonstrated to Pegasus the value of coordinating efforts using fewer platforms.
IN JUST TWO YEARS, PEGASUS SAW THE VALUE OF MAKING SOUND SMARKETING INVESTMENTS.
Now that the teams are on the same page, the sales and marketing departments at Pegasus can now evaluate together what makes sense for digital lead gen efforts. With TSL’s guidance, the company will continue investing in Google Ads. Pegasus will also test various hub elements of the website and optimize accordingly as part of its digital marketing growth roadmap.
Pegasus now sees the return on being creative and strategic with digital efforts, particularly in terms of automation and innovation. Over time, and with the help of TSL, the company plans to coordinate internally to reach its goals of building more relationships online — which will ultimately grow sales pipeline.
Pegasus Technology Solutions is an award-winning Managed Service Provider (MSP) that delivers enterprise-level security, infrastructure, and professional services to companies of every size. With Fortune 500 IT knowledge and a number of prestigious certifications and designations under its belt, clients turn to Pegasus for professional expertise with a human touch.