Skip to main content

Lead Generation Services Designed for B2B Technology Companies

Learn More About How We Work

What Sets TSL Marketing Apart for B2B Lead Generation?

TSL Marketing has 25 years of experience working with hundreds of B2B technology companies to help them develop marketing strategies that generate quality leads. We take pride in partnering with B2B companies to find the right mix of marketing services to find, track, and nurture leads. TSL works closely with your B2B tech firm to understand what types of leads you want and how you qualify them so we can craft customized messaging for your lead generation campaigns. 

TSL specializes in helping generate marketing and sales-qualified leads for:

Meet with a B2B Tech Growth Expert

Decades of Experience

25+ Years of Experience with Lead Generation for B2B IT Companies 

Focused on B2B Tech

Our Marketing and Growth Services are Tailored specifically for B2B Tech Companies 

Proven Track Record

Hundreds of happy B2B IT customers make us love what we do every day 

Omni-Channel Strategy

Our marketing strategy ensures that buyers benefit from a consistent brand experience across all channels 

Industry Expertise

We have a dream team of Inside Sales Professionals with niche industry experience and a strong B2B tech knowledge base 

The TSL B2B Tech Lead Generation Process

As your B2B tech marketing partner, TSL collaborates with your company to identify target audiences, generate MQLs and SQLs, and nurture them into customers. We take an agile approach to B2B marketing by assessing and refining the lead and demand-generation process over time.  
1

Setting Targets and Goals

We define target audiences for B2B tech firms and set achievable goals for lead generation. TSL will work with your company to develop key personas based on your ideal customer and set Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals. 

2

Nurturing Leads

We prevent potential leads from being lost by nurturing them into highly qualified opportunities that can be handed off to sales with confidence. At TSL we believe in building relationships with prospects to gain trust so they will buy from your B2B tech company when they are ready. 

3

Reporting on Progress

Our project managers stay in touch with the team at your B2B tech firm to report on the success of campaigns and refine the lead generation process. We help you define key performance indicators (KPIs), set SMART goals, and track metrics so you can adjust your tactics to achieve ongoing lead-generation success.

B2B Technology Success Stories

tsl-success-stories-dp-solutions-1

We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.

Jill Rose

Marketing Manager of DP Solutions
Read the Success Story
tsl-success-stories-pegasus

We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department.

Shannon Whitehead

Director of Marketing, Pegasus Technology Solutions
Read the Success Story
tsl-success-stories-proactive

TSL’s approach to optimizing our website for growth was seamless and easy for our team from start to finish. Their ability to lead and guide us through our website transformation was incredibly simple and organized. I love the finished design and appreciate their approach to continuous improvement of the site instead of delivering a finished product that needs to be redone in a few more years.

Kimberly Fry

Director of Marketing & Events – ProActive Solutions
Read the Success Story

B2B Tech Lead Generation Solutions & Services

Data Services-2
Data Services

We provide B2B tech companies with services for list generation, data de-duping, and data cleansing. TSL creates lists of contacts that are tailored to reach your target audience for a better chance at generating Sales- and Marketing-Qualified Leads (MQLs) that convert.

Google PPC-2
Google PPC

Using Google Pay-Per-Click (PPC), we help B2B tech companies boost their lead generation efforts by getting the brand message out to a targeted audience and driving visitors to their websites. TSL has the expertise to build and manage AdWords, Google Display Ads, Google Search Ads, and remarketing campaigns for B2B tech firms.

Telemarketing-2
Telemarketing Lead Generation

In combination with digital marketing, outbound marketing generates, progresses, and nurtures quality leads using a human touch. Our experienced business development team will reach out to and qualify prospects, set up opportunities, and help the representatives at your B2B tech company facilitate calls.

Digital Advertising 2-2
Digital Advertising

We have experts who specialize in Google and LinkedIn advertising. TSL makes digital advertising part of an overall lead generation strategy for B2B tech companies and tracks results so our clients can see measurable results from their digital advertising efforts and adjust them to increase success.

B2B Tech Lead Generation Knowledge Base

Explore up-to-date blog content written by our team of B2B Lead Generation Experts, who share their knowledge around marketing industry best practices, tips and tricks, and growth insights. 

IT Services Firms Survey Insights: Top Marketing & Sales Priorities
B2B Marketing

IT Services Firms Survey Insights: Top Marketing & Sales Priorities

by TSL Marketing
Explore the results of our 2025 B2B tech marketing survey to learn the top marketing and sales priorities for IT service firms, including lead generation.
Read the Blog
Read the Blog
A Comprehensive Guide to MSP Marketing Best Practices in 2025
Lead Generation

A Comprehensive Guide to MSP Marketing Best Practices in 2025

by David English
2024 MSP marketing guide providing best practices for MSPs and B2B tech on lead generation, SEO, content, Web, marketing automation, strategy and more.
Read the Blog
Read the Blog
How to Generate Leads With Your Channel Partners
Lead Generation

How to Generate Leads With Your Channel Partners

by TSL Marketing
Channel organizations can generate leads with their partners by creating joint marketing plans that target ideal customers using the right tactics.
Read the Blog
Read the Blog
Visit Our Blog for More B2B Lead Gen Content

350+

Managed IT Companies Served

25+

Years in the Business

$100M

Pipeline Generated for IT Services Firms

B2B Tech Lead Generation FAQs

Do you have questions about Lead Generation for your B2B Tech Company? Here are some of the most common ones. If you don't see your answer here, reach out to one of our friendly Growth Experts! 

What is lead generation?

Lead generation is a way of reaching out to decision makers at companies in your target audience and getting them to become customers. 

What marketing services does my company need for lead generation?

Lead generation services can vary from company to company. However, your B2B tech company should use a mix of lead generation services that combine outbound and inbound tactics, such as telemarketing, website development, content creation, search engine optimization, and digital advertising, to reach and target customers through a variety of preferred channels.  

What is lead nurturing?

Prospects usually don’t become customers during their first interaction with your B2B tech company. Lead nurturing follows up with potential customers in your pipeline with the goal of converting them when they are ready to buy. Lead nurturing can turn unqualified leads into SQLs and MQLs by supplying them with additional personalized messaging and opportunities to engage. 

Meet with a B2B Tech Lead Generation Expert

Schedule a meeting with a B2B Tech Growth Expert. 

Request a Meeting