Lead Generation for MSSPs | Cybersecurity Lead Strategies

Many managed security service providers (MSSPs) tend to rely on referrals and word of mouth to grow their companies. However, MSSPs and managed service providers (MSPs) that offer security services need a systematic way to build sales pipeline through lead generation so they can achieve sustainable and more rapid business growth. For MSSPs, this means finding ways to capture key data related to lead generation efforts that can be used to further refine marketing messaging and create content that helps sales reps position security solutions to prospects.

At TSL Marketing, we understand that lead generation for MSSPs is driven by tactics such as nurture, surveys, and paid advertising. We can help your company find the right marketing mix for lead generation, as discussed in our detailed lead generation strategies blog.

TSL Marketing’s Lead Generation Methods for MSSPs

TSL helps MSSPs and MSPs that offer security services proactively generate high quality leads using email marketing with nurture sequences, inside sales, telemarketing for warm handoffs, content marketing, and paid digital ads.

Setting Targets and Goals

We define target audiences for your managed security services and set achievable goals for lead generation.

Nurturing Leads

We prevent potential leads from being lost by nurturing them into highly qualified opportunities for your MSSP firm.

Reporting on Progress

Our project managers stay in touch with the team at your MSSP company to report on the success of campaigns and refine the lead generation process.

Lead Generation Services for MSSPs

Our combination of services enables us to craft customized MSSP lead and demand generation solutions that produce qualified leads.

Data Services

We generate quality contact lists using data de-duping and data cleansing, increasing your MSSP company’s chance of finding qualified leads nationally.

Inside Sales/Telemarketing

While reaching people by phone is more difficult than it once was, depending on what aligns with an MSSP’s objectives and long-term strategy, we may carry out cold outbound telemarketing or focus more on inside sales support for warm prospects or prospects who have interacted with our content.

Email

As we build our data and our knowledge of managed security service market segments, we use tailored and personalized emails to deliver valuable content and information. Emails are primarily designed to build brand awareness for MSSPs but can also generate leads and customers over time through nurturing sequences.

Surveys

Our content services team can put together a survey focused on a cybersecurity topic to generate leads for MSSPs, as well as research data that can be used to garner meaningful insights to help guide your content messaging.

Digital Advertising

We have experts who specialize in Google and LinkedIn advertising, helping MSSPs use social media advertising to encourage referrals through likes and reposts. TSL tracks digital advertising results so our MSSP clients can see measurable results from their efforts and adjust them to increase success.

Strategic Marketing & Lead Generation for MSSPs

Drive brand awareness, engage prospects, and generate high-quality leads for your managed security service company through expert-managed marketing planning, telemarketing, email campaigns, and survey-driven insights.

Marketing Planning

We build plans both to generate leads and build buyer awareness of pain points to encourage progress along the buyer’s journey for potential managed security service customers without relying heavily on co-marketing funds.

Program Management

The Business Development teams at TSL are managed by our all-star team of project managers who work with our clients to identify a target audience for MSSPs and craft a customized message for your managed security services.

Reporting

Our project managers stay in touch with the team at your MSSP firm to report on the success of campaigns and refine the lead generation process.

Results

Our MSSP clients see measurable results from their marketing efforts, including more pipeline, MQLs, and SQLs.

Experienced Team

Our experienced Content Marketing professionals are experts at optimizing lead generation with MSSP-focused content that uses trust signals. We leverage our expert-led inbound marketing team to engage, nurture, and progress leads through surveys, paid advertising, and website offers.

Security Expertise

At TSL, our content services team has a strong knowledge base in cybersecurity. We can produce thought leadership content on key IT security topics, such as SASE and endpoint security to entertain, inform, and engage potential MSSP customers.

Why MSSPs Should Outsource Lead Generation

Our combination of services enables us to craft lead and demand generation solutions for MSSPs that produce qualified leads. We can help you position your solutions, as well as those of your acquisitions and channel partners, as your company grows.

Just as firms outsource their IT security services to managed security providers, MSSPs and MSPs with security services may wish to outsource their lead generation services to a firm like TSL Marketing. Here are a few reasons to consider TSL: 

Cost-effective

Lead generation services can be a cost-effective way for MSSPs to generate new business. Rather than investing in building an expensive inside sales team or hiring a dedicated sales team, MSSPs and MSPs with security services can outsource lead generation to a third-party provider, who can generate quality leads on their behalf. 

Focus on core business

By outsourcing lead generation services, MSSPs can focus on their core business of providing cybersecurity services, rather than spending time and resources on marketing and sales activities. 

Expertise

Lead generation agencies have specialized expertise in identifying and qualifying leads. They use a range of techniques, such as surveys, nurturing streams, paid ads, and content creation to meet the MSSP’s specific criteria for leads. 

Consistent flow of leads

Lead generation services provide MSSPs with a consistent flow of new leads into the pipeline, which can help them to grow their business over time. 

Targeted leads

With lead generation services, MSSPs can identify and target specific job roles, industries, or security product niches, which can increase their chances of success. 

Inside Sales Support

As part of lead generation services, an inside sales team at a marketing agency captures background information on prospects, starts relationships with decision makers, uncovers leads, and connects leads with MSSP customers.

B2B Tech Lead Generation FAQs

Do you have questions about Lead Generation for your MSSP firm? Here are some of the most common ones. If you don't see your answer here, reach out to one of our friendly Growth Experts!

Meet with an MSSP Growth Expert

What is lead generation?

Lead generation is a way of reaching out to decision makers at companies in your MSSP firm’s target audience and getting them to become customers.

What marketing services does my MSSP company need for lead generation?

Lead generation services can vary from company to company. However, your MSSP company should use a mix of lead generation services that combine outbound and inbound tactics, such as telemarketing, website development, content creation, search engine optimization, and digital advertising, to reach and target customers through a variety of preferred channels.

What is lead nurturing?

Prospects usually don’t become customers during their first interaction with your MSSP company. Lead nurturing maintains contact with potential customers in your pipeline with the goal of converting them when they are ready to buy. Lead nurturing can turn unqualified leads into SQLs and MQLs by supplying them with additional personalized messaging and opportunities to engage.

Lead Generation for Managed Security Service Providers