“We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.”

-- Jill Rose, Marketing Manager of DP Solutions

The Challenge  

DP Solutions is a customer-focused IT solutions company with a mission to provide secure and innovative service to a wide range of clients. With a rapidly growing number of managed service providers (MSPs) populating the marketplace, DP Solutions needed to optimize its website to generate better-qualified leads at a greater volume. In addition, competing MSPs placed higher in keyword rankings, creating a great need for the company to boost its own organic search results. Before partnering with TSL, DP Solutions’ search results for MSP-specific keywords were outside the top 100.   

Although DP Solutions and TSL have collaborated since 2010, many of the B2B sales and marketing initiatives that were launched did not focus on SEO, SEM, or website optimization. Seeing this gap in the marketing mix, the partnership shifted focus in 2016 so that DP Solutions could generate new organic leads through its website to create a more competitive advantage.   

Over the years, the DP Solutions website had evolved through ongoing content additions and marketing initiatives. While they had a website built on the HubSpot platform, it required modernization to improve user experience, strengthen brand consistency, and better support ongoing SEO and lead-generation goals. Navigation had become increasingly complex, and the site needed a more scalable framework that would make it easier to expand content, manage updates, and drive conversions across key service areas. 

website-optimization-success-story

The Solution 

TSL provided DP Solutions with a combination of inbound marketing, SEO, paid search, and website optimization services to help drive traffic and convert visitors into qualified leads. The company leveraged HubSpot Marketing Hub Professional and Content Hub Professional, and TSL provided strategic guidance, platform management, and support for email marketing, forms, workflows, landing pages, and content management. 

To strengthen the website's ability to support long-term growth, TSL also completed a comprehensive HubSpot website rebuild using the Sprocket Rocket premium HubSpot theme. Approximately 30 website pages and the company blog were rebuilt and optimized while maintaining existing SEO authority. The project included a custom-designed mega menu, updated site structure, improved navigation, and conversion-focused enhancements that created a more modern and user-friendly experience. By pairing website improvements with ongoing SEO and content strategy, TSL helped create a stronger foundation for lead generation and organic growth. 

 

Hubspot 10 Year Anniversary

 

When it came to SEO, TSL took a deep dive into DP Solutions’ conversions to get a sense of why web traffic was increasing but not leading to a better conversion rate. After further investigation, TSL’s SEO experts discovered that instead of funneling prospects through content or a free assessment offer, good conversions were coming from the Contact page. Armed with this new information, the TSL team decided to build a series of clear and compelling CTAs that route visitors to the Request a Proposal page to get more balanced conversions.  

In another example of optimizing already-existing website content, TSL worked with DP Solutions to update its IT Terminology Glossary with more advanced terminology that prospects in the industries they serve would likely search for. These efforts to optimize the page soon became a major driver of organic traffic for the company.   

 

The Results

Year over year, DP Solutions saw double-digit percentage increases in website interactions:  

236K

Growth in Overall Users

The Results

Year over year, DP Solutions saw double-digit percentage increases in website interactions:  

  • 236k 

Growth in Overall Users 

  • 235k 

Increase in New Users 

  • 21% 

Gain in Session Traffic 

 

Win revenue totals of close to $8.5 million:

 

Total win revenue of $8,472,168 


Google Ads

  • 100 conversions and 17 wins for a total of $2,043,432 


SEO

  • 279 conversions and 35 wins from SEO for a total of $6,423,736

 

DP Solutions achieved top 10 keyword rankings for:
  

“managed it services” 

“IT company” 

“managed services healthcare”  

“IT services for small business” 

“Baltimore IT services”  

“DP Solutions”

The Impact

By working with TSL, DP Solutions was able to grow net-new leads from its website through SEO, pay-per-click (PPC), and website optimization initiatives that improved search visibility, traffic, and conversions. In addition to generating significant revenue through digital channels, DP Solutions now benefits from a modern HubSpot website built to support future growth.

The HubSpot website rebuild provided a more consistent user experience, streamlined navigation, and a scalable content management framework that allows the DP Solutions team to more efficiently manage website updates and expand content over time. The addition of a custom mega menu, rebuilt blog experience, and optimized service pages created a stronger foundation for ongoing SEO efforts and lead generation campaigns.

Looking ahead, TSL continues to use website analytics and visitor behavior insights to refine the user experience, strengthen search visibility, and identify opportunities for continuous website improvement. The combination of SEO, paid search, and a modernized HubSpot website continues to position DP Solutions for sustainable digital growth.

 

HubSpot Platinum Solution Partner
“I always enjoy working with the team at TSL. They are helpful, friendly, and work hard to tweak, refine, and improve our digital marketing efforts to fuel our lead-generation engine!”  
 

-- Jill Rose, Marketing Manager of DP Solutions  


DP Solutions

About DP Solutions

DP Solutions is an award-winning Managed Service Provider (MSP) serving the Mid-Atlantic. The company functions as a true partner for supporting clients’ long-term initiatives. The staff at DP Solutions has a breadth of technology expertise, including managed IT and cloud solutions, backup and DR, security consulting, and overseeing IT projects. DP Solutions also provides a 24x7 locally staffed service desk.  

TSL Marketing

 

About TSL  

Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.  

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