While referral and word of mouth are great ways to start and maintain a business, a systematic way to build sales pipeline is required for managed service providers (MSPs) to achieve sustainable growth. For MSPs, this also means finding ways to capture key data, such as the prospect’s current MSP, contract renewal date, number of users, company decision maker, and technologies used. This data can help further refine marketing and messaging.
Make TSL Your B2B Lead Generation Partner
Find out what TSL can do to help your company expand its reach.
TSL helps MSPs with proactive lead generation using inside sales/telemarketing, email marketing, and paid digital ads.
Setting Targets and Goals
We define target audiences and set achievable goals for lead generation.
Nurturing Leads
We prevent potential leads from being lost by nurturing them into highly qualified opportunities.
Reporting on Progress
Our project managers stay in touch with your team to report on the success of campaigns and refine the process.
Integrated Lead Gen Campaigns
We have refined our methodology and approach over the last 20+ years to meet the demands of today's buyer's journey. Learn more about our full-service, integrated, and omni-channel lead generation campaigns.
Our combination of services enables us to craft MSP lead and demand generation solutions that produce guaranteed leads.
Data Services
We generate quality contact lists using data de-duping and data cleansing, increasing your company’s chance of finding qualified leads.
Email
As we build our data and our knowledge of niche market segments, we use tailored and personalized emails to deliver valuable content and information. Emails are primarily designed to build market awareness but can also generate leads over time.
Inside Sales/Telemarketing
We use our inside sales team to capture background information on prospects, start relationships with decision makers, uncover leads, and connect leads with our customers. Of course, reaching people by phone is more difficult than it once was. Depending on the objective and long-term strategy of an MSP customer, we may still carry out cold outbound telemarketing. In other cases, we focus more on inside sales support for warm prospects or prospects who have interacted with our content.
Paid Ads
We use both Paid Search and Paid Social to generate leads using digital ads. We have experts who specialize in LinkedIn and Google advertising.Our pay-per-click (PPC) digital advertising services include Account Setup, Conversion Tracking, Ad Performance Tracking & Management, Lead Attribution Analysis, and Remarketing,
The TSL Lead Generation for MSP Difference
Our 20+ years of experience working with B2B technology clients gives our in-house team the expertise they need toprovide MSPlead generation guidance in multiple areas to make your MSP stand out from the rest.
Generating Leads for MSPs
Marketing Planning
We build plans both to generate leads and build buyer awareness of pain points to encourage progress along the buyer’s journey.
Program Management
The Business Development teams at TSL are managed by our all-star team of project managers who work with our clients to identify a target audience and craft a message for your products and services that is catered to your audience.
Reporting
Our project managers stay in touch with your team to report on the success of campaigns and refine the process.
Results
Our MSP clients see great outcomes from their marketing efforts, including more pipeline, marketing qualified leads, and sales qualified leads.
Experienced Team
Our experienced Business Development professionals are experts in the art of the phone call. We use an outbound marketing team led by expert project managers to engage, nurture, and progress leads through phone, email, and scheduled meetings.
Why MSPs Should Outsource Lead Generation
Our combination of services enables us to craft lead and demand generation solutions for MSPs that produce guaranteed leads.
Just as firms outsource their IT to MSPs, MSPs may wish to outsource their lead generation services to a firm like TSL Marketing. Here are a few reasons to consider TSL:
Cost-effective
Lead generation services can be a cost-effective way for MSPs to generate new business. Rather than investing in building an expensive inside sales teamor hiring a dedicated sales team, MSPs can outsource lead generation to a third-party provider, who can generate leads on their behalf.
Focus on core business
By outsourcing lead generation, MSPs can focus on their core business of providing IT services, rather than spending time and resources on marketing and sales activities.
Expertise
Lead generation companies have specialized expertise in identifying and qualifying leads. They use a range of techniques, such as email marketing, social media marketing, and telemarketing, to generate leads that meet the MSP's specific criteria.
Consistent flow of leads
Lead generation services can provide MSPs with a consistent flow of new leads, which can help them to grow their business over time.
Targeted leads
Lead generation services can help MSPs to identify and target specific industries or niches, which can increase their chances of success.
In summary, lead generation services can help MSPs to generate a steady flow of high-quality leads, without the need to invest significant time and resources in marketing and sales activities.
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