Lead Generation for MSP | TSL Marketing Agency

While referral and word of mouth are great ways to start and maintain a business, a systematic way to build sales pipeline is required for managed service providers (MSPs) to achieve sustainable growth. For MSPs, this also means finding ways to capture key data, such as the prospect’s current MSP, contract renewal date, number of users, company decision maker, and technologies used. This data can help further refine marketing and messaging.

TSL Marketing’s Lead Generation Methods for MSPs

TSL helps MSPs with proactive lead generation using inside sales, telemarketing, email marketing, and paid digital ads to engage ideal prospects with targeted messaging that promotes your managed IT services.

Setting Targets and Lead Generation Goals

We define target audiences for your services, including those in your local area, and set achievable goals for lead generation.

Nurturing Leads

We prevent potential leads from being lost by nurturing them into highly qualified opportunities that are ready to purchase your managed services.

Reporting on Lead Progression

Our project managers stay in touch with the team at your MSP to report on the success of campaigns and refine the process to generate more leads and progress them into sales-qualified opportunities.

MSP Success Story

We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.

Jill Rose

Marketing Manager of DP Solutions

Read the Success Story

MSP Lead Generation Services

Our combination of marketing services enables us to craft MSP lead and demand generation solutions that produce guaranteed leads.

Data Services

We generate quality contact lists for MSPs using data de-duping and data cleansing, increasing your managed IT firm’s chance of finding Sales-Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs).

Email Campaigns

As we build our data and our knowledge of niche market segments for managed services, we use tailored and personalized emails to deliver valuable content and information to targeted audiences. Emails are primarily designed to build market awareness of your MSP’s brand but can also generate leads over time.

Inside Sales & Telemarketing

We use our inside sales team to capture background information on prospects, start relationships with decision makers, uncover SQLs and MQLs, and connect these leads with our MSP customers. Since reaching people by phone is more difficult than it once was, we customize our outbound marketing efforts based on the objectives and long-term strategy of an MSP customer. In some cases, we carry out cold-calling campaigns, and in other cases, we focus more on inside sales support for warm prospects or prospects who have interacted with our content.

Paid Ads

We use both Paid Search and Paid Social to generate leads for MSPs using digital ads. We have experts who specialize in LinkedIn and Google advertising for managed IT service firms. Our pay-per-click (PPC) digital advertising services include Account Setup, Conversion Tracking, Ad Performance Tracking & Management, Lead Attribution Analysis, and Remarketing.

Strategic Marketing & Lead Generation for MSPs

Drive awareness of your brand, engage targeted prospects, and generate high-quality leads with expert-managed marketing planning, telemarketing, email campaigns, and survey-driven insights tailored for MSPs.

Marketing Planning

We build custom marketing plans both to generate leads and build buyer awareness of pain points that your service offerings solve to encourage progress along the buyer’s journey for potential customers of your MSP company.

Program Management

The Business Development teams at TSL are managed by our all-star team of project managers who work with our MSP clients to identify a target audience for managed services and craft a message that is customized to appeal to your audience.

Ongoing Reporting

Our project managers stay in touch with the team at your MSP company to report on the success of campaigns that promote your managed services and to refine the process through continuous improvement. We track key metrics to gauge the performance of your MSP’s lead generation efforts.

Proven Results

Our MSP clients see great outcomes from their marketing efforts, including more pipeline, marketing qualified leads, and sales qualified leads.

Experienced Team

Our experienced Business Development professionals are experts in the art of the phone call. We use an outbound marketing team led by expert project managers to engage, nurture, and progress leads for MSPs through phone, email, and scheduled meetings.

Why MSPs Should Outsource Lead Generation

TSL Marketing delivers tailored lead and demand generation strategies that help managed service providers (MSPs) attract high-quality sales- and marketing-qualified leads. Just as businesses rely on MSPs to manage IT, MSPs can benefit from outsourcing lead generation to a trusted partner with deep experience in the managed services space.

Cost-Effective

Lead generation services can be a cost-effective way for MSPs to generate new business. Rather than investing in building an expensive inside sales team or hiring a dedicated sales team, MSPs can outsource lead generation to a third-party provider, who can connect them with prospects and generate quality leads on their behalf. 

Focus on Core Business

By outsourcing lead generation, MSPs can focus on their core business of providing IT services, rather than spending time and resources on marketing and sales activities, such as creating the right messaging to promote their managed service offerings. 

Industry Expertise

Lead generation companies have specialized expertise in identifying and qualifying leads for managed IT companies. Lead generation agencies use a range of techniques, such as email marketing, social media marketing, and telemarketing, to generate leads that meet the MSP's specific criteria. 

Steady Lead Pipeline

Lead generation services can provide MSPs with a consistent flow of new, qualified leads into the pipeline, which can help them to grow their managed IT service business over time. At TSL, we focus on generating higher quality leads with better hand-offs.

Targeted Leads

TSL’s lead generation services help MSPs identify and engage the right prospects—by persona, industry, company size, or technology need. Our campaigns are built to reach decision-makers actively seeking managed IT services, improving conversion rates and ROI.

Sales-Ready Messaging

Our team of copywriters, strategists, and campaign managers crafts messaging that resonates with decision-makers. From email sequences to landing pages, we ensure your value proposition is clear, compelling, and conversion-focused—so your sales team can close faster.

MSP Lead Generation FAQs

What types of lead generation services does TSL Marketing offer for MSPs?

TSL Marketing provides a full suite of lead generation services, including inside sales, telemarketing, email campaigns, paid digital ads, and data services. These efforts are tailored to attract and convert high-quality leads for managed service providers.

How does TSL identify and target the right prospects for my MSP?

TSL defines target audiences using data services, such as list building, data de-duping, and cleansing. They also consider key factors like company size, key decision makers, technologies used, and contract renewal dates to build precise, targeted campaigns.

What makes outsourcing lead generation services cost-effective for MSPs?

Outsourcing lead generation to a marketing agency eliminates the need for a costly in-house sales team. With their expertise and resources, a lead generation agency delivers a consistent flow of qualified leads at a fraction of the cost of building and maintaining an internal lead gen team.

How does TSL ensure lead quality and conversion readiness?

At TSL, leads are nurtured through multiple touchpoints—calls, emails, content, and ads—until they are sales- or marketing-qualified. TSL’s experienced inbound and outbound marketing teams work to build relationships and ensure leads are ready for your sales team.

How does TSL report on lead generation campaign performance?

TSL assigns dedicated project managers who provide regular updates on campaign metrics, lead progression, and performance insights. This feedback loop helps refine targeting and messaging to improve results over time.

What results can MSPs expect from working with TSL?

TSL has delivered over $100M in pipeline for IT services firms and served 350+ MSPs. Our clients typically see improved lead quality, higher engagement, and measurable increases in sales-qualified opportunities.

Lead Generation for Managed Service Providers