While referral and word of mouth are great ways to start and maintain a business, a systematic way to build sales pipeline is required for managed service providers (MSPs) to achieve sustainable growth. For MSPs, this also means finding ways to capture key data, such as the prospect’s current MSP, contract renewal date, number of users, company decision maker, and technologies used. This data can help further refine marketing and messaging.   

Make TSL Your B2B Lead Generation Partner

Find out what TSL can do to help your company expand its reach.


TSL Marketing’s Lead Generation Methods for MSPs

TSL helps MSPs with proactive lead generation using inside sales/telemarketing, email marketing, and paid digital ads.   

  • Setting Targets and Goals

    We define target audiences and set achievable goals for lead generation.

  • Nurturing Leads

    We prevent potential leads from being lost by nurturing them into highly qualified opportunities.

  • Reporting on Progress

    Our project managers stay in touch with your team to report on the success of campaigns and refine the process.


Integrated Lead Gen Campaigns

We have refined our methodology and approach over the last 20+ years to meet the demands of today's buyer's journey. Learn more about our full-service, integrated, and omni-channel lead generation campaigns.

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MSP Lead Generation Services

Our combination of services enables us to craft MSP lead and demand generation solutions that produce guaranteed leads. 


  • Data Services

    We generate quality contact lists using data de-duping and data cleansing, increasing your company’s chance of finding qualified leads.  

  • Email

    As we build our data and our knowledge of niche market segments, we use tailored and personalized emails to deliver valuable content and information. Emails are primarily designed to build market awareness but can also generate leads over time. 

  • Inside Sales/Telemarketing

    We use our inside sales team to capture background information on prospects, start relationships with decision makers, uncover leads, and connect leads with our customers. Of course, reaching people by phone is more difficult than it once was. Depending on the objective and long-term strategy of an MSP customer, we may still carry out cold outbound telemarketing. In other cases, we focus more on inside sales support for warm prospects or prospects who have interacted with our content. 

  • Paid Ads

    We use both Paid Search and Paid Social to generate leads using digital ads. We have experts who specialize in LinkedIn and Google advertising. Our pay-per-click (PPC) digital advertising services include Account Setup, Conversion Tracking, Ad Performance Tracking & Management, Lead Attribution Analysis, and Remarketing, 


The TSL Lead Generation for MSP Difference 

Our 20+ years of experience working with B2B technology clients gives our in-house team the expertise they need to provide MSP lead generation guidance in multiple areas to make your MSP stand out from the rest. 


Generating Leads for MSPs

  • Marketing Planning

    We build plans both to generate leads and build buyer awareness of pain points to encourage progress along the buyer’s journey.  


  • Program Management

    The Business Development teams at TSL are managed by our all-star team of project managers who work with our clients to identify a target audience and craft a message for your products and services that is catered to your audience. 

  • Reporting

    Our project managers stay in touch with your team to report on the success of campaigns and refine the process. 

  • Results

    Our MSP clients see great outcomes from their marketing efforts, including more pipeline, marketing qualified leads, and sales qualified leads. 

  • Experienced Team

    Our experienced Business Development professionals are experts in the art of the phone call. We use an outbound marketing team led by expert project managers to engage, nurture, and progress leads through phone, email, and scheduled meetings. 


Why MSPs Should Outsource Lead Generation

Our combination of services enables us to craft lead and demand generation solutions for MSPs that produce guaranteed leads. 

Just as firms outsource their IT to MSPs, MSPs may wish to outsource their lead generation services to a firm like TSL Marketing. Here are a few reasons to consider TSL:


  • Cost-effective

    Lead generation services can be a cost-effective way for MSPs to generate new business. Rather than investing in building an expensive inside sales team or hiring a dedicated sales team, MSPs can outsource lead generation to a third-party provider, who can generate leads on their behalf. 

  • Focus on core business

    By outsourcing lead generation, MSPs can focus on their core business of providing IT services, rather than spending time and resources on marketing and sales activities. 

  • Expertise

    Lead generation companies have specialized expertise in identifying and qualifying leads. They use a range of techniques, such as email marketing, social media marketing, and telemarketing, to generate leads that meet the MSP's specific criteria. 

  • Consistent flow of leads

    Lead generation services can provide MSPs with a consistent flow of new leads, which can help them to grow their business over time. 

  • Targeted leads

    Lead generation services can help MSPs to identify and target specific industries or niches, which can increase their chances of success. 

In summary, lead generation services can help MSPs to generate a steady flow of high-quality leads, without the need to invest significant time and resources in marketing and sales activities. 

Meet With an MSP Lead Generation Expert 

Schedule a meeting with an MSP Growth Expert.