Marketing for Managed Service Providers

“We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department.”

– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions

The Challenge 

Pegasus Technology Solutions is a relationship-driven managed service provider (MSP) that delivers enterprise-level technologies to a variety of different clients. The Company’s number one priority for 2022 was rebranding itself as one of the top managed service providers (MSPs) in the Dallas Fort Worth area.

To raise its profile and brand awareness, Pegasus needed to drive more traffic to its website. By encouraging more interactions with its website content, Pegasus could create more opportunities for conversions for managed services.

Attaining Pegasus’ brand awareness goals required an integrated marketing approach that would improve the ranking and performance of search terms related to MSP in the Dallas Fort Worth area.

The Solution

Pegasus partnered with TSL to reinvent its brand and raise its profile as an MSP in Dallas Fort Worth. TSL took an approach that combined optimizing web content and conversion opportunities with an SEO strategy and paid Google ads. TSL focused the SEO strategy for Pegasus on improving the ranking and performance of search terms related to MSP in the Dallas Fort Worth area.

TSL combined a variety of techniques to help the Pegasus website rank better in search engines and, over time, outrank its competitors, including:

Keyword & topic competitive research
Domain authority/rating improvements
Organic optimization for SEO/local SEO

TSL improved the user experience of the Managed IT Services page and developed keyword-optimized web content around those services to drive organic traffic and increase ranking and impressions.

The new web content included pages built within HubSpot for:

Network Monitoring and Management
Disaster Recovery
Virtual CIO
Cloud Solutions
Microsoft 365 Migrations
Business Continuity and Data Backup

TSL created Google ads promoting Pegasus Managed IT services to drive paid traffic and local search to the Pegasus site.

Hubspot 10 Year Anniversary

With TSL’s help, Pegasus was able to track engagements with its website to measure increases in brand awareness. In 2022, Pegasus received 574k Google Ad impressions.

During the year, the traffic value of the Pegasus website increased by more than 250%. Adding to and enriching web content in targeted areas helped Pegasus increase its website health score from 78 at the start of the year to a 95 total score by August.

The Results

574k

Google Ad Impressions in 2022

Website Health Score

+250%

Increase in Traffic Value

The Impact

Over the year, Pegasus saw improvements in key metrics used to track progress toward being a top MSP in Dallas Fort Worth:

3 Points

Overall Increase in Domain Rating

Increase in Organic Keywords

Increase in Organic Traffic

Pegasus has many keywords relating to MSP in the Dallas Fort Worth Area ranking in the Top 10 for search, including:  

"Enterprise-level managed IT "

"Dallas Technology Solutions"

"IT Provider"

"Managed Services Frisco"

"Technology partner Dallas"

"Business technology solutions Frisco"

"IT managed services Frisco"

Pegasus has attained its goal of being ranked as a top MSP in the Dallas Fort Worth area, having achieved a 30 average ranking position among its competitors. A ranking of 30 places Pegasus in the top 3 MSPs in the area.

Average Ranking Position Among Competitors

Pegasus has better positioning overall for terms the Company wanted to rank for against its competitors, creating greater visibility and more opportunities for engagement. The Company saw improvements in key metrics that inform progress toward being a leading MSP in the Dallas Fort Worth area.

HubSpot Platinum Solutions Partner Program

“TSL helped Pegasus to consolidate our platforms, streamline our digital efficiency, and connect the dots for true automation and easy reporting. They bring a team-first mentality to every interaction, along with a constant flow of new ideas and strategies to help Pegasus achieve our business goals.”

– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions

About Pegasus Technology Solutions

Pegasus Technology Solutions is an award-winning Managed Service Provider (MSP) that delivers enterprise-level security, infrastructure, and professional services to companies of every size. With Fortune 500 IT knowledge and a number of prestigious certifications and designations under its belt, clients turn to Pegasus for professional expertise with a human touch.

TSL Marketing

About TSL 

Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.

How TSL Helped Pegasus Technology Solutions Brand Itself as a Top MSP in the Dallas Fort Worth Area