Integrated Marketing Campaigns for SaaS Companies From TSL Marketing

TSL Marketing can help your software as a service (SaaS) company get the most out of your marketing development funds (MDF) and overall marketing budget through our proven and scalable lead generation campaigns. Over the last 25 years, we have refined our methodology to include working to understand the unique value proposition of your SaaS solutions to meet the demands of potential customers at every stage of the buyer’s journey. We can help your SaaS company create a winning mix of sales and marketing tactics, such as content, social media, and digital advertising, for reaching your target customers through their preferred channels.

The Challenge

How do I reach my target audience to establish brand awareness and communicate our value proposition?
How do I utilize my marketing budget and MDF to uncover truly qualified sales opportunities?
How do I build a sustainable campaign strategy that nurtures pipeline and leads to measurable ROI?

The Solution

TSL has developed an integrated, omni-channel methodology and approach to help achieve your SaaS company’s goals:

Educate your audience with interesting, relevant content
Engage potential buyers with compelling offers
Progress qualified sales leads with always-on inside sales support

Hear From our Customers

“I am very impressed with the energy I am getting and the follow-through.”

– President of QAD CEBOS

“TSL nailed it! Our new website is truly a transformation, and we can finally be proud to show it off. Thank you for everything.”

– Craig Lis

Marketing and Communication Director – Carrier Logistics

Why TSL?

We were founded 25 years ago with the mission of helping B2B technology customers grow their business. Our history of focusing on lead generation has enabled us to develop a winning suite of inside sales and digital marketing services for SaaS companies. We focus on getting to know your product offerings and the needs of your target customers so we can help your SaaS business attract, convert, and close new business. Our team of experienced marketers provides the expertise you need along with an understanding of the unique value proposition that makes your solutions stand out in the market. We will check all the boxes necessary for a successful engagement using the following resources and services:

Integrated Marketing Manager

Strategist and Project Management
Coordination of the Project, End-to-End

Web & Content Designer

Design All Digital Assets
Includes: Survey, Emails, Landing Pages, Ads

Technical Copywriter

Develop Copy for All Digital Assets
Includes: Survey, Emails, Landing Pages, Ads

Digital Advertising Strategist

Strategist to Drive Engagement via LinkedIn Ads
Includes: LinkedIn Ads Setup and Management

Business Development Reps

Engage, Nurture, and Progress the Leads
Includes: Phone, Email, and Schedule Meetings

MDF and PoP Management

Assist with MDF Applications and PoP
Includes: Applications and Collecting Assets

Investment

3-Month Campaign = ~$20,000 to $30,000

Full-Service, Integrated, and Omni-Channel Campaigns for SaaS Companies