To expand their reach and get their solutions into the hands of more customers, software as a service (SaaS) companies should take advantage of Channel Marketing. With roots in the channel, TSL Marketing helps SaaS companies find the right channel partners to promote, distribute, and resell their products. 

Meet With a Channel Growth Expert

Schedule a meeting with David English, Channel Growth Expert and President of TSL. 

Book A Meeting

TSL Marketing’s SaaS Channel Marketing Difference


    We have over 20 years of experience in digital marketing and have worked with thousands of channel partners, helping them to generate demand and progress leads. 


    We can support all your SaaS company’s regional or global channel systems because our reach extends beyond North America to Europe, South America, Southeast Asia, India, and Australia. 


    Our deep experience helps us understand and benchmark your existing strategy and then build comprehensive solutions to improve your channel ROI. 


Channel Sales and Marketing Workshops

TSL offers a variety of sales and marketing workshops. These workshops can be conducted face-to-face or online through the TSL Academy. 

Review Course Options

Solutions for the Channel

  • Partner Recruitment

    A channel company is only as strong as its partners. TSL helps SaaS companies find the right channel partners to work with. 

  • SaaS Channel Strategy

    We help SaaS companies develop an optimal channel partner profile and then play a role in the staging, launch, and execution of the channel plan. 

  • Marketing Support Services

    We maintain a team of experts who work to understand the unique value of your solution so we can support a wide range of channel sales and marketing needs. 

  • List Procurement and Development

    We help advise SaaS companies and their channel partners on their list of needs based on their target audience and business goals. 


An Approach for Demand Generation, Inbound, and Outbound Marketing 

Our work for SaaS channel organizations involves planning, developing, and managing a custom strategy based on our knowledge of their solutions and how they meet challenges faced by a target audience. TSL delivers results for SaaS companies and their channel partners through a range of channel sales and marketing activities, including joint lead generation and content creation.  

  • Our Digital Marketing Growth Roadmap

    Read in greater detail about the formula we use for all our SaaS channel marketing clients. 

    See the full Process
  • Website Development

    • Brand Representation
    • Conversion Rate Optimization
    • User Experience (UX)
    • Heat Mapping
  • SEO

    • Website Analysis
    • Baseline Audit
    • Technical Fixes
    • Ongoing Monitoring & Updates
    • Content Strategy
  • Digital Advertising (PPC)

    • Account Setup
    • Conversion Tracking
    • Ad Performance Tracking & Management
    • Lead Attribution Analysis
    • Remarketing

Watch Our On-Demand Webinar With LinkedIn

Check out the webinar “How Channel Organizations Can Help Partners Generate New Customers & Brand Awareness with Digital Advertising.”