Inbound Marketing for B2B Lead Generation

Capture More Leads with Inbound Marketing

Lead-generating Inbound Marketing and Customer-building SMART Marketing

Through inbound marketing, we drive the right visitors to your website. Then, we help you convert them into long-term customers.

Outbound marketing utilizes a "push" mentality that focuses on pushing your brand out. Inbound marketing is the exact opposite and aims at attracting prospects online. Compelling content and SEO are two of the "pull" tactics used to drive traffic and opportunities arrive to your site. But no matter the tactic, the results are the same: more leads for your business.

Closed-Loop Inbound Marketing Services

With our SMART Marketing programs, your company benefits from our closed-loop marketing efforts. Our team drives the leads to your site and then we close them for you. With SMART Marketing, you'll make more money with less effort since we take care of the hard part.

TSL's Inbound Marketing Framework

Build a Plan

Always start your inbound marketing campaign with a strong, well-thought-out plan. This plan should align inbound strategies to your business goals. Early on, TSL would help:

  • Establish a campaign calendar
  • Develop "Smarketing" goals (sales and marketing) and service level agreements (SLA)
  • Create highly targeted personas
  • Offer marketing consulting
  • Form a content and blogging strategy
  • Perform a digital marketing audit
  • Build traffic to conversion goals
  • Grade and assess your website
  • Audit your digital content
  • Assess your current lead workflow and CRM usage

Our Process and Our People

The best plans will falter without an experienced team. Our inbound marketing experts work with you during every step of your plan. Our team helps make your creative vision a reality. We have the skills, knowledge, and expertise to help lead your inbound strategy with the latest industry best practices. We have subject matter experts who specialize in a wide variety of areas, which include:

  • Social Media Managers
  • Content and Messaging Strategists
  • Search Engine Optimization Managers
  • Inbound Marketing Managers
  • Integrated Marketing Managers
  • Graphic Designers
  • Web Developers
  • Video Editors
  • Copywriters
  • Proofreaders
  • User-experience Experts
  • AdWords Certified Specialists

Develop Awareness

Once you have established your goals and have your team assigned, you will want to build a marketing execution plan that aligns to them. Through this phase, TSL will help you develop remarkable content. We assure that it is promoted the right way through the right channels to the right people. We will work with you to establish and execute effective strategies that will increase reach. That means more potential customers seeing your message. TSL can help you with:

  • Search Engine Optimization (SEO)
  • Social media strategy and execution
  • Content creation - eBooks, white papers, copywriting, design
  • Website development
  • Blogging and content marketing
  • Email marketing
  • Conversion assists - Case studies, testimonials, infographics
  • Video creation
  • And much more

Generate Demand

Once you have developed your plan, promoted your content, and brought people to your site, the next step is to make sure you have set up an effective way to guide your personas to a conversion page. This results in your audience finding a solution to their problem and you generating the right demand for your business. At this stage, your persona has already dedicated time to research solutions similar to yours. Do not give them an opportunity to go to someone else. Learn how you can develop more conversions with:

  • Landing page optimization
  • Conversion assists
  • Technical or comparison white papers
  • Video

Manage Pipeline

79% of marketing leads never convert into sales. A lack of lead nurturing is the most common cause of poor performance (MarketingSherpa). Don't be a statistic. With a proper lead nurturing program in place, you can guarantee that no leads get left behind and that you can maintain a steady pace on lead follow-up. Never lose an opportunity through deploying the following:

  • Workflow automation
  • Lead scoring
  • Lead progress and lead nurturing programs

Interested in learning more about how you can be an expert in Inbound Marketing? Download the infographic, How to Win the Great Inbound Marketing RACE, and take your first step towards becoming an inbound marketing expert today!

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