71% of marketers feel their digital B2B advertising fails to meet expectations.*
The TSL team will follow up with you about next steps to set up your Assessment. Then, TSL's SEM/PPC experts will perform a high-level assessment of your current ad account(s) and campaign set up on Google and/or LinkedIn.
*Source: TSL Marketing 2019 Digital Ad Waste Survey
| Google Analysis | LinkedIn Analysis |
| ♦ Keyword set up | ♦ Audience targeting and expansion |
| ♦ Search terms | ♦ Use of segments |
| ♦ Negative keywords | ♦ Bidding efficiency and strategy |
| ♦ Geo targeting | ♦ Ads alignment with personas |
| ♦ Effectiveness of ad extensions | ♦ Ad performance |
| ♦ Conversion tracking set up | ♦ Conversion tracking set up |
| ♦ Competitive metrics | ♦ Demographic reporting |
Take a deeper dive into paid advertising best practices with our experts.



