Channel Marketing Solutions

B2B Channel Solutions to Optimize Your Marketing Investment

Our experience guiding channel organizations includes our work to plan, develop, and manage many aspects of channel marketing. TSL assists in the development of channel strategy and helps to implement channel support programs that deliver results.

Our experience helps us bring your campaigns to market with ease. From sign-up and onboarding, to plan execution and reporting, our team of marketing professionals knows what makes channel marketing programs unique. We help our clients with a range of sales and marketing activity that includes:

B2B Demand Generation and Outbound Marketing

We understand how businesses work with other businesses. The B2B world is our core focus as an organization. Our teams understand the B2B landscape and the intricacies of the sales cycles. We work hard to uncover qualified leads on your behalf through:


Our Business Development Team members make thousands of phone calls every day to generate, nurture, and progress leads. They work hard to verify and facilitate client conference calls, to develop business intelligence, and to expand contact lists. We understand the value of the human connection in business and our Business Development teams make sure to represent our clients with a high level of professionalism. Find out more about our lead generating telemarketing services.

Email Marketing

Targeted email marketing is can help you win new business from existing clients. It can also help you progress and nurture prospects with enticing messages that are geared towards their buyer personas. TSL's creative team understands email. Our design and development teams know how to build email content that is visually impressive. Our team of copywriters take pride in crafting copy that is compelling and on message.

Inbound Marketing: A Smart Lead Generation Idea

The foundation for great inbound marketing is an optimized digital presence. TSL knows that online marketing requires an array of skills from technical to creative. Our creative team works to help you concept out your plan, our designers build out the vision and then our web developers make that vision a digital reality.

Website Development

Your website is the digital billboard that tells the world who you are. It is the hub for your digital content. We develop mobile-friendly websites for Channel partners that are easy to use and navigate. From start to finish, TSL handles the planning, design, development, and optimization of your website. We even offer hosting and yearly maintenance services. Unlike many web development firms, we also provide copywriting services so that your site content is targeted, relevant, and well-written. Read more about our web design process.

Search Engine Optimization

If a great website is never found in search is it really that great? For many channel partners SEO is a confusing game where the rules are constantly changing. That is why we have a team of experts who are devoted to the topic. Your website should be more than than an online business card. It should be built in a way that attracts new visitors from search engines.

TSL's SEO experts work with clients to analyze, build, and optimize digital content so that it can be found in search. Reach out to us today and ask about an SEO audit of your current website.

Content Creation

Many of the B2B channel partners we work with lack original branded content. While they have access to thousands of pages of partner collateral, they lack compelling content that tells a story about what makes their brand unique. TSL works with channel partners to build digital content that is persona targeted, compelling, and visually appealing. We handle all aspects from concept and design to copy and distribution.

  • eBooks
  • B2B Case Studies
  • White Papers
  • Sell Sheets
  • Infographics
  • Video

Landing Page Development and Optimization

Having landing pages that house your content and assist in conversions is critical for a successful inbound marketing strategy. Many channel partners settle for a contact us/form page as the only conversion opportunity on their website. We go beyond the form and create landing pages that are purpose-build for achieving your desired results. If you're looking for more form conversions and content downloads then a set of well designed landing pages is a requirement in today's digital marketing world.

Social Media Management

For many channel partners social media is an afterthought. It can no longer be this way. A social media presence is a must-have. Having a social media strategy that integrates with your business plans should be included in any modern marketing budget. Our team helps channel partners develop out a presence and manage their online social channels. We know that social media is one of the best ways to promote digital content and to engage with customers and prospects. Our team of B2B social media marketing experts understand the mechanics of today's top social media sites. They bring that know-how to our clients so that clients can make the most of their social media presence.

B2B Digital Advertising

The paid amplification of B2B marketing content and offers helps get an organization's content out to a wider audience. TSL's status as a Certified Google Partner means that your channel organization can trust us to build and manage AdWords, Google Display, and remarketing campaigns that meet your company's goals.

TSL's social media advertising specialists help you to promote your content and offers on social media channels like LinkedIn. Using B2B targeting options we can help you get your content in front of extremely narrow sets and subsets of your ideal customer.

Marketing Support Services

Our deep experience in the B2B channel gives us a unique perspective on the industry. Our team sits at the intersection of inbound and outbound marketing. We maintain a team of solution area experts who can support a wide-range of channel sales and marketing needs.

B2B Channel Strategy

We work to help create and refine channel marketing strategies. Co-marketing deployment is our specialty. We help organizations develop an optimal partner profile and then play a role in the staging, launch, and execution of the channel plan. From partner recruitment and training, to enablement and execution we cover the channel from end-to-end.

Pipeline Management

The development of thousands of leads requires proper lead tracking. TSL can provide lead entry and tracking so that both channel organizations and partners can keep tabs on their pipeline. If you're looking for help maintaining your current CRM or if you need to build a new pipeline management process we can help.

B2B List Procurement and Development

Many organizations lack focused outbound marketing activities because they don't have targeted lists to use for their efforts. We help advise channel organizations on their list needs based on their target demographics and business goals. We also help to procure, develop, and maintain B2B prospect lists. By working with a trusted network of list brokers we help channel partners more effectively market. 

Channel partners, especially in the technology space, need more than just traditional B2B targeting parameters like company size and contact title. Our partnerships with some of the top technology list brokers gives us access to technology install data that is vital to many channel partners.

Marketing Consultation

Our team of B2B sales and marketing professionals can offer consultation and training on a number of topics. We pride ourselves on being industry experts who sit at the intersection of inbound and outbound marketing. Our subject matter experts help guide not just our own internal marketing and sales efforts they also work directly on many of our client campaigns. We perform consultations and evaluations on the following topics:

  • B2B Channel Strategy Consultation
  • Sales Enablement Consultation
  • Social Media Consultation
  • Search Engine Optimization Consultation
  • Content and Website Audits
  • Digital User-Experience Consultation
  • Landing Page Optimization Consultation

Have a look at our first Channel Marketing video. Click here to view "Channel Marketing Strategy - The Basics" by  the president of TSL Marketing David  English.

Marketing consultation