TSL Marketing combines decades of experience working with hundreds of managed service providers (MSPs) with our expertise in AI SEO. We understand that AI is transforming the way people search for managed IT services online. Using traditional SEO won’t guarantee that your managed IT service firm gets found by a target audience. Today, AI-powered tools, such as ChatGPT, Perplexity, Google Gemini, and Copilot, generate answers to customer queries directly from content.
What is AI SEO?
Artificial Intelligence Search Engine Optimization (AI SEO) is the practice of optimizing content for search that is conducted using AI-driven platforms. AI SEO services include:
Also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), this approach to search ensures your content surfaces in searches conducted using GenAI tools and virtual assistants. TSL Marketing tailors our approach to AI SEO to ensure your MSP company features in generative AI results, including those for voice search, increasing your brand’s visibility and engagement with target audiences.
Discovery & Audit
Strategy Development
Content Optimization for AI Overviews
We format your content on managed services to be easily quoted by AI tools.
Schema & Structured Data Implementation
We apply rich schema markup to help AI understand content related to your managed IT services.
LLM Optimization
We tailor your managed services content for Large Language Models, such as GPT and Gemini.
AI Search Audit and Visibility Tracking
We analyze your managed IT service company’s current visibility in AI search tools.
Content Strategy & Creation
We create AI-friendly blog posts, landing pages, and managed service offering descriptions.
AI Search Engine Optimization for Local Search
Monitor how your company appears in emerging AI-powered search engines to ensure you are being found by local customers.
Free AI SEO Assessment
We can audit your MSP company’s AI SEO performance to let you know what’s working, what’s not, and how to make improvements so you reach customers interested in managed services.
Frequently Asked Questions About AI SEO
Traditional SEO focuses on ranking in search results. AI SEO focuses on ensuring that your MSP company and managed IT services being featured in AI-generated answers.
Yes. We optimize your website and managed services content to be referenced by these AI platforms.
Absolutely. Local content can be optimized for AI tools and voice search to help customers in your area find your managed services.
AI SEO complements traditional SEO and often improves overall performance by ensuring your managed IT services content gets found in AI-powered search.
AI SEO doesn’t require a complete overhaul of your managed services content. To be found in searches conducted using AI tools, you can format your content for AI extraction and promote content across channels to ensure it’s discoverable by GenAI tools.
There’s no difference. The industry is using different terminology. HubSpot has coined the term AEO, and it’s tied into their new Loop marketing methodology. Check out HubSpot’s AEO grader if you want to see how your MSP company’s site is measuring up.
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