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AI Search Engine Optimization Agency for Managed Service Providers

Optimize Your MSP Company’s Website for AI-Driven Search Engines

TSL Marketing combines decades of experience working with hundreds of managed service providers (MSPs) with our expertise in AI SEO. We understand that AI is transforming the way people search for managed IT services online. Using traditional SEO won’t guarantee that your managed IT service firm gets found by a target audience. Today, AI-powered tools, such as ChatGPT, Perplexity, Google Gemini, and Copilot, generate answers to customer queries directly from content.  

What is AI SEO? 

Artificial Intelligence Search Engine Optimization (AI SEO) is the practice of optimizing content for search that is conducted using AI-driven platforms. AI SEO services include: 

  • Structuring content for AI Overviews  
  • Using semantic markup and schema  
  • Tailoring content for large language models (LLMs)  

Also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), this approach to search ensures your content surfaces in searches conducted using GenAI tools and virtual assistants. TSL Marketing tailors our approach to AI SEO to ensure your MSP company features in generative AI results, including those for voice search, increasing your brand’s visibility and engagement with target audiences. 

According to Semrush, over 13% of Google searches now show AI Overviews 
Zero-click searches are rising  
HubSpot found 98% of companies are increasing AI usage 
AI tools pull content directly from authoritative sources  
Businesses that are not optimized for AI risk losing visibility  

How TSL SEO Services Works

TSL serves as the primary marketing agency for your MSP company, working as an extension of your team to deliver AI SEO services as part of an overall lead generation strategy. 
1

Discovery & Audit 

We assess your current managed services-related content and visibility in AI-guided search.  
2

Strategy Development 

We build aAI SEO roadmap customized for your managed service offerings.  
3

Implementation 

We optimize and create managed IT service content aligned with AI search best practices. 
4
Monitoring & Reporting 
We track performance and adjust the AI SEO strategy as needed to ensure your MSP company gets found through mentions and citations.  

Our AI SEO for MSPs

TSL offers several options for ensuring your IT services firm appears in AI search, ranging from AI SEO audits and content optimization to performance tracking. 

Content Optimization for AI Overviews 

We format your content on managed services to be easily quoted by AI tools.  

Schema & Structured Data Implementation 

We apply rich schema markup to help AI understand content related to your managed IT services.  

LLM Optimization 

We tailor your managed services content for Large Language Models, such as GPT and Gemini.  

AI Search Audit and Visibility Tracking 

We analyze your managed IT service company’s current visibility in AI search tools.

Content Strategy & Creation

We create AI-friendly blog posts, landing pages, and managed service offering descriptions. 

AI Search Engine Optimization for Local Search

Monitor how your company appears in emerging AI-powered search engines to ensure you are being found by local customers. 

Free AI SEO Assessment

We can audit your MSP company’s AI SEO performance to let you know what’s working, what’s not, and how to make improvements so you reach customers interested in managed services. 

Frequently Asked Questions About AI SEO

What is the difference between traditional SEO and AI SEO for MSPs? 

Traditional SEO focuses on ranking in search results. AI SEO focuses on ensuring that your MSP company and managed IT services being featured in AI-generated answers.  

Can AI SEO help my MSP website appear in ChatGPT or Google SGE? 

Yes. We optimize your website and managed services content to be referenced by these AI platforms.  

Is AI SEO relevant for local businesses? 

Absolutely. Local content can be optimized for AI tools and voice search to help customers in your area find your managed services.  

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