TSL Marketing understands that AI is changing the way customers search for SaaS solutions online. Using traditional SEO no longer guarantees that your SaaS firm’s website will be found by a target audience. Today’s AI-powered tools, such as ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot, generate answers to customer queries directly from content, resulting in zero-click search. This new approach to search demands that your SaaS firm establish itself as a trusted authority and source of information on subscription-based software.
What is AI SEO?
Artificial Intelligence Search Engine Optimization (AI SEO) is the practice of optimizing content for search that is conducted using AI-driven platforms. AI SEO services include:
Also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), this approach to search ensures your SaaS-focused content surfaces in searches conducted using GenAI tools and virtual assistants. TSL Marketing tailors an AI SEO strategy to ensure your SaaS company features in generative AI results, including those for voice search, increasing your brand’s visibility and engagement with target audiences.
Discovery & Audit
Strategy Development
Content Optimization for AI Overviews
We format your content on subscription-based software solutions to be easily quoted by AI tools.
Schema & Structured Data Implementation
We apply rich schema markup to help AI understand content related to your SaaS solutions.
LLM Optimization
We tailor your SaaS-related content for Large Language Models, such as GPT and Gemini.
AI Search Audit and Visibility Tracking
We analyze your SaaS company’s current visibility in AI search tools.
Content Strategy & Creation
We create AI-friendly blog posts, landing pages, and SaaS solutions that offer clear descriptions.
AI Search Engine Optimization for Local Search
We monitor how your company appears in emerging AI-powered search engines to ensure you are being found by local customers.
Free AI SEO Assessment
We can audit your SaaS company’s AI SEO performance to let you know what’s working, what’s not, and how to make improvements so you reach customers interested in software-as-a-service.
Frequently Asked Questions About AI SEO
Traditional SEO focuses on ranking in search results. AI SEO focuses on ensuring that your SaaS company and software-as-a-service solutions are being featured in AI-generated answers.
Yes. We optimize your website and SaaS content to be referenced by these AI platforms.
Absolutely. Local content can be optimized for AI tools and voice search to help customers in your area find your SaaS solutions.
AI SEO complements traditional SEO and often improves overall performance by ensuring your SaaS content gets found in AI-powered search.
AI SEO doesn’t require a complete overhaul of your SaaS content. To be found in searches conducted using AI tools, you can format your content for AI extraction and promote content across channels to ensure it’s discoverable by GenAI tools.
There’s no difference. The industry is using different terminology. HubSpot has coined the term AEO, and it’s tied into their new Loop marketing methodology. Check out HubSpot’s AEO grader if you want to see how your SaaS company’s site is measuring up.
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