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TSL Captures B2B Content Award


Apr 30, 2012

1 min

It’s official: TSL Marketing delivers killer content. At the First Annual Killer Content Awards ceremony hosted by DemandGen Report, TSL was recognized alongside marketing industry leaders—HubSpot, Eloqua, and Rackspace, to name a few—for raising the bar in content marketing tactics.

This award—hopefully the first of many— further validates that TSL is a go-to partner for B2B organizations looking to increase their brand and content awareness. Content creation has become even more critical at a time when prospects seek as much insight as possible before making critical buying decisions.

“Content collateral — such as E-books, white papers, webinars and infographics — helps B2B organizations speak to their prospects' buying needs and pain points," says Andrew Gaffney, Editor, DemandGen Report. "The Killer Content Award winners have demonstrated a clear understanding of how to create engaging conversations with today's B2B buyers."

Among the “Killer Kudos” that TSL received for its content marketing program: 

  • Enlisted editorial schedule to manage content program

  • Catered to various format preferences

  • Last webinar garnered more than 250 global registrants

Each winner is profiled in the 2012 Killer Content Awards Report.

Tags: SEO, HubSpot

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