Pinterest is becoming one of the hottest social platforms to build your brand and increase your market share. For instance, ClickZ recently noted that Pinterest just raised $200 million at a $2.5 billion valuation. What makes Pinterest so unique is that it embraces the visual experience, enabling users to collect and share images and videos by using virtual “pinboards.” Often times these images will also come in the form of graphs, statistics, and infographics which are emerging as a mishmash of all of these elements.
Getting back to pinboards, they resemble a collage, and the items that can be added to these boards are called “pins.” A short text or description, written by the board owner, can enhance the value of each pin.
The ultimate goal is to create interesting boards that have searchable descriptions to generate awareness, increase traffic, and build a loyal base of followers. Each pin can also have a hidden link which refers to its origination. Board owners have the ability to segment content into topical pinboards that create a unique visitor experience, which is unlike most social media channels.
For B2B businesses especially, there are also several advantages that Pinterest can bring including:
- Ways to spot market trends
- Increased sales pipeline development
- Direct engagement of influencers that will help expand your network
Moreover, B2B companies can also track their key metrics by using the web analytics feature that Pinterest has to offer. These web analytics allow a business to see how many visitors are referred to their site. It also shows dynamic metrics of how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest. This data can be used to personalize site visits for users and create a more collaborative experience overall.
For further expansion of your network, a Fan-Board can provide a means for your customers to interact with your B2B business. Your frequent Fan-Board Pinners can become your biggest business advocates.
Pinterest also holds value as a repository of additional content around eBooks, white papers or blogs. The white paper board might include links to the various resources, data, video links, and information about the companies featured in the white paper.
Using Pinterest as a marketing tool is not only easy but it is cost-efficient—for the price of free! Now the question is which visual pieces can you use to promote your business and increase your pipeline on Pinterest?
Share your ideas in the comments section below!