TSL Academy

Providing step-by-step coaching programs to upskill your team to be digital marketing ready.

Introduction

The key to an effective Digital Marketing or Social Media program is to set up a directed strategy, define your audience and targets, and provide the impactful content to the right groups at the right time. To get there, organizations need to invest not only in marketing programs, but also in training to raise the understanding and skill level of the team to make them more effective.

Train Your Team Completely Online

TSL Academy offers a variety of off-the-shelf courses as well as course building options including customized curricula, courseware, and quizzes.

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Proven Methods of Training and Coursework

Social Media X-Training

Getting Started

Building an Online Profile

How to Network Online

Social Media Engagement

Team Participation

Getting Results

Social Selling

Platform Review

Step 1 – “Find”

Step 2 – “Relate”

Step 3 – “Engage”

2 Sessions of Exclusive One-to-One Coaching

Principles of Digital Marketing

Digital Marketing Foundations & Best Practices

Digital Marketing Campaigns: Design & Execution

Measuring Results

Advanced Digital Marketing

Marketing Goals

Google Analytics

Building Customer-Centric Content

Improving Channel Traffic

Conversion Rate Optimization (CRO)

Marketing Results to Wins

Modern Marketing

Building Personas

Creating Content

Website/Search/Analytics

Social Media

Closed-Loop Marketing

All courses are fully customizable and can be made available in an in-person, live webinar or self-paced online/e-learning format. Courses typically run 5-6 weeks, with coaching calls integrated throughout. More compressed content options are also available.

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expert-1

Victoria Bianchini

Victoria Bianchini

Victoria Bianchini is an active and engaged digital marketing practitioner with a penchant for creating and curating compelling content that makes people think. She started her career on the Web with Prodigy, then was one of the founding members of About.com before going on to work in marketing communications for Register.com and Sphere (an AOL property). These days, she has taken what she’s learned and helps business owners realize the potential of digital content marketing.

expert-2

Denise Bahs

Denise Bahs

Denise Bahs is a Digital Marketing Strategist. Her background includes more than 20 years in marketing for the payments industry. After working for a trade association for 8 years, she worked with technology start-ups utilizing digital tools to move the needle. Witnessing firsthand how to leverage social media and grow social authority, Denise has helped numerous companies gain visibility and grow their businesses utilizing the social channels. With a few thousand connections/followers, she is a mentor, public speaker and enjoys talking “social!”

expert-3

Paul Krappman

Paul Krappman

Paul Krappman is a senior marketing executive and strategist. For the past 25+ years, he has worked with both large software companies and start-ups. His broad experience in the technology realm has given him a unique perspective on how best to leverage social channels and the tools of digital marketing. His innovative approach to B2B social media and digital marketing training has been utilized by more than 2,400 companies around the world to activate their social media participation and begin building their digital marketing structures. He has built world class teams and implemented successful strategies for creating digital and social authority.

Let’s Work Together

Sign up for our course options and start leveraging digital marketing tools today.

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